Works Applications Previews New EPS Solution and Prepares to Disrupt the U.S. Market
We’re thrilled to congratulate our client, Works Applications, for successfully unveiling its new Enterprise Productivity System (EPS) this week at the 18th annual HR Technology Conference & Exposition in Las Vegas, Nevada. With its next-generation, cloud-based system slated to make its official debut in the U.S. in early 2016, the Japanese-based company deserves recognition for […]
How Twitter’s Seven Steps to Customer Service Relate to Your PR Practice
When customers have a bad experience with a brand, there’s a good chance they’re going to tweet about it. To help brands improve their customer interactions, Twitter recently released a 122-page customer service playbook. Clearly this is a serious topic since a social media platform known for brevity decided to devote more than a 100 […]
Tweet Your Way to Success
Twitter recently posted its second-quarter earnings. While the company’s revenue exceeded expectations, it reported not feeling fully satisfied with the amount of user-growth. I found this to be shocking considering Twitter is the largest platform for third-party content with the number of tweets averaging around 500 hundred each day from over 300 million users. Twitter […]
Case Study: Launching a Satellite-Imaging Startup
BlackSky Global is a satellite imaging company and the newest startup in Seattle’s burgeoning space industry. In June, the company announced its plan to deploy a 60-satellite imaging constellation to provide high-resolution images of the globe in near-real time. The company’s “satellite imaging as a service” business model provides cost-effective access to images from space […]
One-Two Punch of Product and Corporate News Results in Knockout Coverage for Smartsheet
April and May were incredibly busy months for our client Smartsheet, a fast-growing Eastside company that has been a client of Communiqué’s for more than three years. Smartsheet makes a spreadsheet-inspired collaborative work management tool that is used by millions of people worldwide. Its software pairs the familiar, easy to use spreadsheet interface with […]
Reflecting on Our Work With Mobidia
Losing a client can be a tough pill to swallow, but knowing that the loss is due to the client’s successful transition or achievement of a significant milestone can provide the spoonful of sugar to make the medicine go down easier. Such was the case with Mobidia, a leading provider of mobile measurement and analytics […]
Will Facebook’s “Instant Articles” Change How We Consume the News?
Since the advent of the Internet, news outlets have been looking for innovative ways to monetize their content and cope with readers transitioning to digital news consumption. The rise of digital content coupled with increased social media use has led to a shift in how people consume the news today. Capitalizing on the changing consumption […]
Should Your Next Pitch Target an Algorithm Rather Than a Human?
With just one month left in the quarter, corporate earnings season is right around the corner and chances are the next quarterly earnings article you read will not be written by a business reporter, but by automation software. In 2014, The Associated Press (AP) began using a platform called Wordsmith to automate the writing of […]
What Google’s New Mobile-Friendly Algorithm Means for PR
Recently, Google began rolling out its mobile-friendly ranking algorithm across its global data centers and by the time you read this post, the roll out should be complete. The new ranking algorithm is designed to favor mobile-friendly pages in Google’s mobile search results and demote sites in search results that are not mobile-friendly. According to […]
“Revel-utionizing” Retail: Elevating the Executive Profile for Revel Systems’ Co-Founder and CEO Lisa Falzone
Revel Systems, is a San Francisco-based retail tech company that is (excuse the pun) “Revel-utionizing” the retail industry by transforming old school, clunky cash registers into sleek, sophisticated and secure point of sale (POS) systems for merchants worldwide. Revel Systems is an award-winning leader in iPad POS systems for restaurants, retail outlets and grocery stores; […]