Competition is Fierce for Analyst Firms to Retain and Win New Customers
The other day I was doing some research for a presentation on general market trends with regards to analyst firms. It’s clear that the current economic climate has impacted industries across the board and analyst firms are certainly no exception. The competition to retain and win new customers, particularly in the IT sector, continues to […]
Establishing Thought Leadership in Vertical Markets
Establishing thought leadership in vertical markets can help a company raise its profile, distinguish it from competitors, drive new customer leads, and ultimately, increase revenue. In fact, according to a press release from leading research firm Gartner, thought leadership can be a “powerful tool for improved marketing success in IT services.” As we have written […]
Mobidia Provides Perspective on Mobile Network Congestion
To highlight the looming concerns surrounding the growth in mobile data traffic and showcase the solutions available to operators to address this issue, Communiqué PR recently placed three contributed articles in prominent mobile wireless industry publications for Mobidia. These articles enabled Chris Hill, vice president of marketing with Mobidia, to share his perspective on network […]
Connectivity at 35,000 Feet: Alaska Airlines Selects Gogo Inflight Internet
I admit it – I can’t stand the thought of not being connected. Whether it’s e-mail, the Internet or checking social networking platforms, such as Facebook or Twitter, I find it hard to be unplugged. The growing popularity of smartphone devices coupled with Wi-Fi hotspots and mobile WiMAX is only proliferating our “always-connected” culture. So […]
Communiqué Secures Positive Results for Aveso Displays
As we wrap up a project for Aveso Displays, we want to summarize the results we secured for the company. Aveso Displays is a developer of printed electronic displays for the credit and security card industry. The company’s solution can be used for one time password (OTP) technology among other things. As you may know, […]
Trust and Storytelling in a Digital World
Recently, I had an opportunity to re-connect with Hanson Hosein, director of the Master of Communication in Digital Media at the University of Washington. Hanson, a former NBC News war correspondent and investigative producer, is passionate about storytelling, new models of communication and social media. I enjoyed chatting with Hanson about the impact of social […]
Digonex Announces First Price Analysis Pilot With Major Sports Franchise
Last week, our client Digonex Technologies announced its partnership with the Cleveland Cavaliers on a price analysis consultation pilot. This pilot officially marks the Cavaliers as the first national sports franchise to leverage Digonex’s Sports & Entertainment Analytical Ticketing System (SEATS), a dynamic commerce engine that analyzes sales data and provides price suggestions based upon […]
Mobidia Continues to Engage With Industry Analysts
Back in January 2009, we wrote a blog post about our experience working with Mobidia, a provider of data solutions, and raising awareness of the company with third-party influentials leading up to Mobile World Congress. In the past year, Mobidia has made significant progress and has executed more than 14 network lab and field trials […]
e-Book Pricing Wars Heat Up: Digonex Offers Perspective in Publisher’s Weekly
The e-book market is hot and there’s a pricing war on the horizon. The wild popularity of the Amazon Kindle, Barnes and Noble’s recent launch of its e-book reader Nook, and talk of Apple joining the game with its Tablet service has caused the publishing industry to take a closer look at pricing strategies for […]
Dynamic Pricing Continues to be a Hot Topic at the 2010 Ticket Summit
Last week I attended the 2010 Ticket Summit in New York with Communiqué PR client Digonex. Targeted toward the secondary market (i.e. ticket brokers) this year’s Ticket Summit brought together more than 500 experts from across various parts of the industry to discuss today’s ticketing challenges. Harry Sandler, director of strategic ticketing for Digonex, spoke […]