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Spaceflight Prepares for Additional Launches in 2019

Spaceflight, a rideshare service and mission management provider, has had an incredibly busy 2019 and though we’re nearing the end of the year, the company has no plans to slow down. Spaceflight has had an exciting 12 months, closing 2018 with its historic SSO-A mission, launching a record-breaking 64 satellites to space. Since then, the […]

From Seattle’s Tech Hub, BitTitan Drives Thought Leadership Among Industry Titans

When surveying Seattle’s tech landscape, the view can be both dizzying with opportunity and daunting with intimidation, as the list of industry titans is extensive and robust. There are, of course, tech giants such as Microsoft, Amazon and Google. There are also countless ambitious and innovative startups with which to fend, such as Blue Origin, […]

Dealing With Data in Public Relations

If you’re willing to use a data-driven PR strategy, the payoff can be immense. After all, the most important currency in today’s world is data. But for most business clients, raw data can be confusing, and almost impossible to understand out of proper context. With the development of modern technology, data is becoming easier to […]

Spaceflight Announces Future Launches With Virgin Orbit and Rocket Lab

In the month of June, our client Spaceflight, the company reinventing the model for launching small satellites into space, shared two exciting announcements detailing future launches with both Virgin Orbit and Rocket Lab. The first announcement we released focused on three upcoming missions with Rocket Lab, scheduled to take place in 2018 and 2019. All […]

Going Social in 2018: 4 Emerging Trends to Give a Second Thought in the New Year

It’s no breaking news that social media plays an integral role in today’s business and personal interactions. In 2017, social media took on a new role in reporting, both in the political and corporate arenas, forever changing the “social norms” associated with social media. As companies plan marketing campaigns for 2018, strategically intertwining marketing efforts […]

Creating an Employee Advocacy Program That is Right for Your Company

Two years ago, LinkedIn rolled out its employee advocacy platform, Elevate, a paid mobile and desktop app that makes it easy for its users to discover and share content from experts at their company. Designed for organizations with 2,000 or more employees, Elevate helps companies create and improve employee advocacy, and helps encourage employees to […]

Spaceflight Reaches Two Impressive Milestones in One Week

Last week was an eventful one for our client, Spaceflight Industries, announcing two important milestones for the company’s satellite rideshare and mission management service, Spaceflight. The first announcement revealed that Spaceflight had been awarded its first contract from NASA Kennedy Space Center Contract (KSC) for launch and integration services. The multi-year contract covers launch services […]

Truth in the Age of Digital Fakery

In late September, I had the opportunity to participate in a compelling dinner salon discussion with a handful of local technology and business leaders hosted by Intentional Futures. The topic of discussion focused on “the fight for truth” and how news organizations can combat fake information in light of new technologies. The fight for news […]

Does AI Have a Future in PR?

Digiday recently posted an article uncovering how artificial intelligence (AI) is making its way into PR. Newspapers such as the Associated Press and Washington Post are already using AI to develop earnings reports and write articles that don’t require dedicated reporters. How will this affect PR professionals? Can we begin to realistically and effectively incorporate […]