Four Services That Promise to Connect Businesses With Media
One of Communiqué PR’s major communications objectives for our clients is driving editorial coverage. Editorial coverage can help secure exposure for your client and provides a chance to engage with journalists, who can provide a third-party (often expert) opinion on what a client does. The tactics used to secure editorial coverage vary, but a few […]
PRSA Puget Sound Panel: Corporate Reputation Drivers of the Digital Age
At the end of January, I attended the PRSA Puget Sound’s event focused on security and privacy, “The Corporate Reputation Drivers of the Digital Age.” Panelists included Aaron Weller, managing director, Data Protection & Privacy Practice at PwC; Christopher Budd, principal and founder of Christopher Budd Communications; and Leigh Nakanishi, Edelman, Data Security and Privacy […]
Five Ways to Use Muck Rack for PR
By now most people in marketing know that one the best tools for reading journalists’ minds is Twitter. The immediacy and brevity of Twitter almost seems to be designed for reporters who traditionally have been trained to think in sound bites, quotes and headlines. Now, with help of analytics, we are able to track how […]
Top Story Trends for 2013
“I don’t set trends. I just find out what they are and exploit them.” — Dick Clark Predicting the news is like predicting the weather. It you don’t like what you see, wait a moment and it will change. That said, a large part of public relations strategy is researching what editors and reporters will […]
Pitching Notes: A New Tool for PR pros
We’ve all been there. You think you have the perfect story and the perfect pitch to send to a reporter who is the perfect fit and then…you’re ignored, hung up on, or denied. As a PR professional, rejection is sometimes part of the job. But what if there was a way to help make pitching […]
Pitching Tips From Media Pros: BusinessWire Media Roundtable
If you are in the public relations industry, you know the power of strong media relationships—and the problems that can arise if you aren’t able to effectively pitch your story. Editorial coverage is incredibly valuable, not only because it creates awareness for a company, product or service, but because it also can help validate what […]
The Five Must Haves on Your Company Website
You have one chance to make a good first impression. Whether it’s a face-to-face meeting with a prospective customer, a conference call, or an email introducing yourself and your services, your initial contact is your chance to either impress or disappoint. In many first impressions, you may not even have the opportunity to directly connect […]
Making Use of Wikipedia: Best Practices for Your Brand
In the last 11 years, Wikipedia has become one of the most influential and searched sites on the Internet. Because of its Internet prowess, it is a great tool to promote a business or product. A Wikipedia page for your brand influences search engines, validates your presence, tells your brand’s history—and it’s free. At Communiqué […]
The Secret Sauce of Viral Videos
I hear it all too often and, to be honest, I’ve been guilty of it as well: “Let’s create a viral video to drive buzz, raise awareness, etc., etc.” Sounds like a great strategy, but the truth is you can’t really create a viral video. In reality, all you can do is create the video […]
Honda’s Pinterest Campaign Encourages Pinners to “Take a Break”
In just a matter of two years since its beta launch in March 2010, Pinterest has become one of the top ranking social networking sites today. Just last month, Experian Hitwise reported Pinterest is the third largest social network in the U.S., surpassing LinkedIn. As consumers continue to flock to the site in droves, so […]