Mashable Tackles the Future of PR and Social Media
Mashable recently interviewed a group of PR professionals to discuss the future of public relations and how they see social media changing the industry. Specifically, they tackled how social media will impact “the future of the press release, the evolution of social platforms, current limitations and solutions for those impediments, connecting with other PR pros, […]
Will WikiLeaks Impact Journalism?
The recent leak of thousands of reports surrounding the war in Afghanistan has become the focus of much discussion over the past couple of weeks. Not only the validity of these reports and the ramifications the information could have for the government, but also how technology’s role in assisting with the release of information will […]
Preparing for the Broadcast Interview
Broadcast interviews can be an exciting and valuable opportunity for any business. These interviews provide a vehicle for an organization to establish themselves as thought leaders in an industry or on particular topic, provide a platform to deliver key messages to a broad audience, and put a face to an organization. Broadcast interviews are very […]
New Research Highlights the Importance of Hyperlocal Networks
Did you hear about that car accident on Capitol Hill? What about the construction mess at the intersection of Pike and Pine? The new bakery that just opened around the corner? It’s not likely you’ll hear about what’s going on in your own neighborhood from your local newspaper, favorite TV news channel or radio station. […]
Social Media Provides Expression of What People Want
Businesses are using social media for a variety of communication objectives – providing customer support, sharing breaking news and offering promotional information. The power of these networks to easily and quickly gather real-time perceptions is unprecedented. Market research that used to take thousands of dollars and weeks if not months to complete, can now be […]
The Civil Beat: Is this the Future of News?
As print newspapers around the world are merging or moving to online-only versions, eBay founder and Hawaii resident, Pierre Omidyar is looking to develop the next generation of online news. According to a story we heard on April 22 on NPR, Omidyar is creating a subscription-only online news website for residents of Honolulu, called the […]
Exclusives: Are They Still Relevant?
Offering a reporter an exclusive story is a time-honored agreement in which a company or PR firm offers a piece of noteworthy news or interview exclusively to one publication or media outlet to publish. But with the current shift in the media landscape coupled with the rise of social media significantly increasing the demand for […]
Accessing News: The Changing Face News
With the ascent of online news sources and the advent of social media, news is becoming portable, personalized and participatory. Now more than ever, people are accessing multiple media platforms to get their news. Recent findings from the Pew Research Center prove that “The overwhelming majority of Americans (92%) use multiple platforms to get news […]
Digital Reporting Continues to Change the Face of Journalism
On Monday, the New York Times ran an interesting article on a recent presentation at SXSW called, “Process Journalism: Getting it First While Getting it Right.” The panel included reporters Robert Mackey from the New York Times, Monica Guzman of SeattlePI.com, blogger Jesus Diaz with Gizmodo.com, Will Sullivan from Journerdism.com and Moka Pantages of the […]
The Success of Sports Illustrated Swimsuit Issue
I was recently watching TV and stumbled across a CNBC segment called, “Business Model: Inside the Sports Illustrated Swimsuit issue.” Given the state of the publishing world, I was immediately intrigued. If you have a minute and are interested in the future of magazine publishing, I would encourage you to watch the segment. You can […]