Twitter vs. Iran
It’s unlikely that the founders of Twitter ever imagined their social media site would become the vehicle for a political uprising. Or that it would have the capacity to replace traditional journalism and media resources. But that’s exactly what Twitter has done. Within the last three weeks, Iranian protestors have used Twitter, YouTube and personal […]
Value of Press Hits
The uncertain economic climate continues to affect marketing and public relations budgets. However, a recent study from Text 100, a global boutique PR consulting firm, illustrates the positive impact public relations can have on a company’s brand value. The study, outlined in a recent PRWeek article, found companies that produce more complicated products benefit more […]
Measuring Media Relations Takes a Multifaceted Approach
Measuring the impact and results of a media relations campaign is critical to the long-term success of an organization. Evaluating a campaign provides valuable insight that can help an organization evolve by answering questions such as: Were the strategies executed successful? Were our marketing and PR dollars used wisely? Did we meet our objectives? To […]
Alaska Airlines Announces Inflight Wi-Fi Service Trial
As PR professionals with clients in the high-tech industry, we see first-hand, how technology impacts everyday lives. The evolution of mobile phones, Wi-Fi hotspots and mobile WiMAX has shifted our lifestyle to an “always-connected” culture. Given this, we are especially excited about helping Alaska Airlines launch the customer trial of its new satellite-based wireless Internet […]
Can PR Save A-Rod?
How to Handle Crisis Communication the Right Way New York Yankees third baseman Alex Rodriguez has been under a lot of scrutiny lately as news that he took performance-enhancing substances was leaked to the public. In an interview with ESPN’s Peter Gammons, Rodriguez admitted to taking “banned substances” and expressed his regret and apologies for […]
Make Learning and Saving a Goal in 2009
One of the most popular New Year’s resolutions is to save money. In fact, The Today Show recently asked their readers to share their money resolutions for 2009 and received a flood of responses. Viewers’ resolutions included: 1. Assess what you have and make use of it. 2. Look great for less. 3. Save money […]
What’s Good for PR Can Be Good for the Planet
What’s Good for PR Can Be Good for the PlanetIn 2006, Sony Pictures Home Entertainment released a documentary film titled, “Who Killed the Electric Car?” The film examined the creation and demise of General Motors’ EVI electric car in the 1990s, blaming the auto and oil industries. In response, General Motors claimed a lack of […]
Measuring the Value of PR
PRWeek recently published an article about the importance of measuring the return on investment (ROI) of PR initiatives. According to Seth Duncan, a research manager at Context Analytics, “in a challenging economy, it is likely many PR pros will see increasing pressure to show their value to their organizations’ bottom line.”Measuring the financial value of […]
Coverage Analysis: A Powerful Strategic Tool
“It doesn’t matter what you said, it only matters what they think you said.”This quote underscores the importance of coverage analysis and understanding how your messages are resonating with marketplace audiences. Analyzing media coverage is an often underutilized tool that can help you determine how your messages are being perceived. Armed with this information, you […]