Defining Success and Highlighting the Value of PR
I recently stumbled across an article in PR Daily that highlights that PR professionals’ No. 1 concern is proving value. According to a report by Muck Rack, the top challenges facing PR professionals are difficulty measuring impact and lack of quantifiable measurements. Interestingly, within the last two weeks, I’ve received multiple requests from clients to […]
HNTB’s Work on One Smart Tunnel
On Monday, Feb. 4, 2019, the Washington Department of Transportation (WSDOT) opened the new SR 99 Tunnel, which was designed by our client HNTB Corporation. It was a historic achievement for our city as the tunnel is more than 2 miles and provides drivers with state-of-the-art safety features, making it one of the safest tunnels […]
But Why? The Value of Reassessing Company Messaging
Developing and remodeling company messaging is a big endeavor. Regardless of the company size, age or team experience, creating authentic mission statements and value propositions requires a heavy time investment and can present tough questions around purpose and vision for the company’s executive team to address. For established companies, it may be challenging to step […]
Domain Authority 101: The Beginner’s Guide to Search Engine Ranking
When conducting a search on Google, how many o’s in the Gooooooooooooooogle do you actually go through? If you’re anything like me, probably two or three tops. Have you ever noticed how the most reputable websites are listed on the top of the page? Have you ever wondered why the top result of your search […]
Creating an Employee Advocacy Program That is Right for Your Company
Two years ago, LinkedIn rolled out its employee advocacy platform, Elevate, a paid mobile and desktop app that makes it easy for its users to discover and share content from experts at their company. Designed for organizations with 2,000 or more employees, Elevate helps companies create and improve employee advocacy, and helps encourage employees to […]
Supporting Delta-Q Charge the Lithium Battery Industry
For nearly four years, Communiqué PR has been working with Delta-Q Technologies (Delta-Q) to help achieve its communications objectives and raise awareness of its battery-charging solutions for electric-drive vehicles and machines. From industrial floor cleaners to sport and utility vehicles, Delta-Q continues to transform the battery-charging market by providing solutions that allow original equipment manufacturers […]
3 Tips for Staying Relevant on Social Media in the 24/7 News Cycle
It is no secret that social media has become a key conduit to how consumers, business and even politicians, interact with one another. We live in an era of the 24/7 news cycle. The vast majority of consumers use social media outlets, like Facebook and Twitter, to read, share and comment on breaking news because […]
Spaceflight Purchases a Rocket Lab Electron to Expand its Dedicated Rideshare Service
Our client, Spaceflight Industries, recently announced that it has purchased an Electron rocket from New Zealand-based Rocket Lab. Spaceflight, the launch service and mission management arm of Spaceflight Industries, built its business on the concept of ridesharing. Rideshare consists of procuring available capacity on existing launches and assisting satellite providers in securing the excess capacity […]
The Power of Assuming Positive Intent and How it Impacts Productivity, Performance
We’ve all heard the saying, “To assume is to make an ass out of U and me.” The reality is that our assumptions can be powerful. That power can be positive or negative, and can drive you toward your objectives and goals or hold you back. It is easy to fall in the trap of […]
Lead Scoring 101 for PR Professionals
Many companies implement PR campaigns to drive awareness of their products and services with the goal of reaching buyers. Earned media can be a wonderful way to attract and motivate buyers to visit your web site, research your product, or sign up for a trial. Earned media can help you drive more top-of-funnel activity for […]