Four Tips to Maximize your LinkedIn Profile
Today, there are many different social media sites available. So what makes LinkedIn more appealing to professionals? Having just recently joined the one hundred million other users, I wanted to learn more about the site and discover the advantages LinkedIn offers to working professionals over other social media sites. In addition, after reading Jennifer’s blog […]
Weaving Together Moving Parts: OmniPlan for iPad Launch
Executing on a successful launch requires careful planning and integrating a lot of moving parts. By leveraging a variety of platforms and creating a rolling thunder type of buzz, a product launch will likely make more of a splash than simply distributing a press release. Recently, we partnered with the Omni Group to launch OmniPlan […]
Four Ways Instagram Can Lead a Small Business to Success
When Instagram was first launched in the fall of 2010, nobody could have predicted its enormous success. Despite its simple concept, Instagram gained a total of 14 million users in its very short lifespan, and was sold to Facebook in April 2012 for $1 billion. The free app allows users to snap, edit and post […]
RPI Helps Retailers Innovate With Mass Customization
Recently, Communiqué PR had the pleasure of helping our client RPI, a leader in make-on-demand private label personalized photo books, greeting cards and stationery products for mass and specialty retailers, unveil an innovative technology platform at the 2012 National Stationery Show in New York. RPI’s new personalization storefront offers personalized print products made by RPI and […]
PR for Mobile Apps
Driving awareness, word of mouth and downloads for new mobile phone apps is no small endeavor. The number of mobile app innovations have exploded since Apple’s release of the iPhone, as evidenced by the more than 500,000 apps ready to be downloaded at Apple’s online App Store. This infiltration of mobile phone apps had the […]
Five Best Practices Surrounding Messaging Workshops
Earlier this week, we facilitated a two-hour messaging workshop for a new Communiqué PR technology client. The goal was to discuss the company’s mission and vision, as well as hone in on its value proposition and distill that information into several compelling key messages. The messaging workshop was a big success and it got me […]
Before You Hop on the Bandwagon: Questions to Ask Before Co-Branding
As a marketing professional, it can be tempting to hop on the bandwagon of popular trends or memes that are hot with consumers. For example, because of the wild popularity of the release of the Hunger Games movie, a popular nail polish brand named China Glaze released the “Capitol Colors” line of polishes. A new […]
Smartsheet: A Collaboration Tool for PR Teams
As many PR professionals and marketers may agree, the ability to prioritize multiple assignments and stay on track with a myriad of projects requires strong organizational skills. Recently at Communiqué PR, we started utilizing Smartsheet.com for our project management needs and to facilitate online collaboration. Introduced by the Bellevue-based company in 2006, Smartsheet.com is an […]
Creating an Authentic Presence on Social Media
Over the past several weeks, I have been working with a client to redefine her company’s social media presence and engagement across its Facebook, Twitter, LinkedIn and YouTube channels. While the company has been actively sharing content on these platforms for more than two years, it wants to amplify its presence to drive […]
Lessons Learned from Susan G. Komen and Planned Parenthood Debate
Last week, Susan G. Komen’s decision to cut breast-screening grants to Planned Parenthood dominated the headlines across countless media outlets and conversations in the world of social media. The story was first reported by the Associated Press on Tuesday, Jan. 31, highlighting that Komen would cease funding under new eligibility rules that precludes grants to […]