How Headlines Shape Perceptions
A headline can make or break a news story. The ultimate goal is to grab a reader’s attention – the catchier and more thought provoking the better – but, it is still essential that the headline embodies the underlying theme of the story. A good example of this is the headline of a recent […]
What Makes a Good Story?
Securing media coverage is one of the most direct ways to measure success in PR, but placing a compelling story in the right publication is no easy feat. PR professionals must manage their clients’ goals and target a specific audience, while also identifying key elements that may make a newsworthy story. At Communiqué PR, we […]
Promotions on Facebook: What You Should Know
Recently I had the opportunity to do some in-depth research on how to launch a promotion on Facebook to help one of our clients meet its business and communications objectives. As I was discovering the various intricacies, guidelines and best practices, I thought it would be useful to develop and share a check list that […]
How to Choose the Best Twitter Hashtag
Many companies are now using Twitter to boost their brand awareness, connect with consumers and media, and to publicize announcements. By incorporating “hashtags” at the end of their tweets, companies can denote content that is relevant to a certain interest group. This makes it easy for interested users to find more information or join the […]
What Image Would You Choose?
I often wonder if the founding fathers of photography ever envisioned that imagery would be adopted on such a massive scale as it is in media today. Images are no longer reserved for use by marketers in product packaging and advertising campaigns or for use by the top-tier media outlets. Today, both still images and […]
The Importance of Planning
With 2010 drawing to a close, many organizations have already mapped out their PR efforts for 2011. Planning is a critical element of PR to ensure everyone is in agreement on the upcoming year’s business and communication objectives, as well as the strategies and tactics that will be used to achieve those objectives. It can […]
To Pay a Blogger or Not to Pay a Blogger?
A few weeks ago, while conducting blogger outreach for a client, I ran up against an interesting dilemma. Several of the bloggers I reached out to had agreed to write about my client’s event, but requested money in the form of a “sponsored post” to do so. Generally the fee was $100-150 a post, which […]
Celebrating the Holidays in Style at The Bravern
We recently started working with The Shops at the Bravern, a stylish shopping center in Bellevue that offers a wide variety of shops and restaurants such as Neiman Marcus, Karen Millen, Tory Burch and local favorites John Howie Steak and Chocopolis. Our first task was driving awareness for The Bravern’s Christmas tree lighting on Fri., […]
Celebrating the Holidays in Style at The Bravern
We recently started working with The Shops at the Bravern, a stylish shopping center in Bellevue that offers a wide variety of shops and restaurants such as Neiman Marcus, Karen Millen, Tory Burch and local favorites John Howie Steak and Chocopolis. Our first task was driving awareness for The Bravern’s Christmas tree lighting on Fri., […]
Communiqué Helps Launch SoundRunner Passenger-Only Ferry Service
On October 18, 2010 the Port of Kingston launched a new express, passenger-only ferry service between Kingston, Wash. and downtown Seattle called SoundRunner. In order to drive awareness of the service launch, the ferry program manager reached out to Communiqué PR to enlist our help with outreach to local print, online and broadcast media to […]