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Lessons Learned from Susan G. Komen and Planned Parenthood Debate

Last week, Susan G. Komen’s decision to cut breast-screening grants to Planned Parenthood dominated the headlines across countless media outlets and conversations in the world of social media. The story was first reported by the Associated Press on Tuesday, Jan. 31, highlighting that Komen would cease funding under new eligibility rules that precludes grants to […]

The Importance of Awards

Every February, I gear up to watch each and every major film nominated for an Academy Award. I fully trust these films will impress and entertain me because of the credibility bestowed by their nominations. They are, by the simple virtue of their selection, deemed to be the best. Everyone may not necessarily agree, but we come to know popular and successful actors, actresses, musicians and the like through these award-winning nominations and achievements.

Doing Well By Doing Good – Strategic Corporate Social Responsibility

There’s a lot being said about corporate social responsibility (CSR) and what companies are doing in the realm of corporate citizenship, philanthropy and social innovation. Today, as activist groups and the media increasingly hold companies accountable for their social actions, CSR has emerged as a key priority for business leaders. However, in order to be credible and effective, it’s important to perceive CSR as an opportunity to better the world while bettering your business, rather than as a damage control strategy or simply a publicity stunt to boost your image.

Brand Awareness & Adoption: How Much Time Does It Take?

If you have had the opportunity to launch a new product or service, you know that creating a brand presence in a consumer’s mind takes time. How long it takes is different for every brand. Brand building takes time because you often have to change the prospect’s mind about an old brand and get them […]

Driving Awareness on the Issues of Dwarfism With Seattle Children’s Hospital

Did you know that approximately one in every 15,000 children is born with dwarfism, also known as skeletal dysplasia? And that 80 percent of those children have average-height parents? Neither did I. To raise awareness around this condition and to change perceptions of those individuals with dwarfism, Seattle Children’s, Little People of America’s (LPA) Puget […]

Subject Lines That Are Sexy

Half of the battle of pitching is getting a reporter to open your email. Now-a-days like many industries reporters are doing more with less. That means less time available, they need the information fast and efficiently. Before coming to Communiqué PR, I was a reporter at a small TV station and managing my inbox was […]

Netflix’s Launch of Qwikster: A Good Reminder for Developing Effective Messaging

With the recent headlines around the Netflix/Qwikster PR blunder, we are reminded once again the importance of developing effective messaging when communicating to key influencers – particularly consumers. Whether you are announcing a change in your business model, introducing a new product or an update to an existing service, effective messaging allows organizations to articulate […]

Standing Out in a Crowd: Marketing Lessons From Groupon

Groupon, like many start-ups of the 21st century, began with a unique idea. Its success came from distributing this idea using relevant technology, maintaining customer service, and consistently growing and developing its outreach. However, as with any well executed venture, other like-minded companies have begun saturating the market, leaving Groupon in a predicament that often […]

Executive Leadership Transitions and Achieving Coverage

Changes in executive leadership can be an exciting time for a company. Change often signals a continuation of momentum or the start of a new direction. These announcements are also interesting to media, who get to know executives in their given industries over time through numerous briefings and product announcements. Recently, Opscode, the leader in […]