The Stevie Awards
Another one of Communiqué PR’s clients is a finalist to win a coveted Stevie Award, one of the world’s premier business awards. Sarah Carr, CEO of Earth Class Mail is a finalist for the 2010 Stevie Awards for Women in the categories of “Best Turnaround of the Year” and “Best Executive.” Founded in 2002, the […]
The Value of Product Demos and Why Companies Should Consider Them
So you’ve developed a great product. The funding is locked down, a marketing plan is set into gear and the product is ready to be launched into the world. Before you release your new product into the wild, you might want to consider developing a product demonstration. A demo can help a company validate and […]
The Story Arc
Throughout human history, stories have been a fundamental way in which we connect with people and think about the world. As children, we grow up hearing stories and as we get older, begin sharing stories of our own. Stories are an essential part of child development, and if done correctly, hold our attention as adults, […]
Developing Effective Messages that Resonate
After thwarting a plot by a Nigerian man to blow up an American passenger jet on Christmas Day, Homeland Security Secretary Janet Napolitano was widely criticized for sending mixed messages to the American public surrounding the effectiveness of the U.S.’s airport security strategy. A recent CNN.com article by writer Drew Weston suggests, “Napolitano’s gaffe (which, […]
Mobidia Continues to Engage With Industry Analysts
Back in January 2009, we wrote a blog post about our experience working with Mobidia, a provider of data solutions, and raising awareness of the company with third-party influentials leading up to Mobile World Congress. In the past year, Mobidia has made significant progress and has executed more than 14 network lab and field trials […]
Communiqué PR — 2009 Highlights
With the economic downturn, layoffs, H1N1, massive changes in the media, and the growth of social networking impacting our world, 2009 proved to be a challenging year for many of us. At Communiqué PR, we looked at the uncertainty and adverse business climate as an opportunity to be even more focused in our efforts for […]
How Starbucks Leverages Social Media to Build its Brand
Communiqué PR attended a Puget Sound American Marketing Association (PSAMA) event on Wed., Nov. 11 entitled, “Building Brand with Social Media: How Starbucks does it and what they’ll do next.” The speaker, Brad Nelson, principal tweeter for the @Starbucks Twitter handle, previously worked for Starbucks as a barista before joining the company’s marketing team. Interestingly, […]
SWOT Analysis
A SWOT analysis is a tool utilized by many marketers and public relations professionals to evaluate the Strengths, Weaknesses, Opportunities and Threats of a business project or campaign. We recently completed a SWOT analysis for a potential client to evaluate the company’s past public relations efforts and where we see room for improvement. SWOT analyses […]
Tips for Creating a Winning Award Submission
Awards are a superb way to reinforce perceptions about an organization, establish thought leadership and create creditability for a product or service. Winning awards can also help generate new business for an organization and can be leveraged as a marketing tool when speaking with media, partners and customers. In some instances, awards can also spark […]
Business Lessons From Emerging Markets
We are in many ways living in unprecedented times. As banks and major companies crumble and the economy worsens, there seem to be increasingly fewer historical examples on which to base our current policies. But as Martin S. Roth and Richard Ettenson point out in a March 23 Wall Street Journal article, there is an […]