Radio Reincarnated: How PR Professionals Can Leverage the Rise of Podcasting
Video may have killed the radio star, but it has reincarnated as a podcast host. Podcasts are essentially radio that appeals to listeners’ niche interests and enthusiasms and is free from the constraints of a network programming clock. This type of oral storytelling has quickly gained popularity: The percentage of Americans who have listened to […]
Four Lessons That Apply to Both Golf and PR
In the time I have been at Communiqué PR, I have realized that I can apply many of the lessons I have learned from golf to public relations. Both golf and PR have landscapes that are constantly changing, however, are full of opportunities. Opportunities that through precise execution and careful planning (or practice), can achieve […]
Uncovering Content Management Systems: Step Two in Creative Content Marketing
After writing my last blog post, “Considerations to Stay Competitive in Creative Content Marketing,” I learned just how overwhelming analyzing and distinguishing which method of the vast number of available content marketing platforms to utilize can be. The decision of selecting the platform or platforms needs to be thoughtful and requires critical thinking around which […]
Can Introverts Thrive in Public Relations?
Since the publication of Susan Cain’s 2012 bestselling book, “Quiet: The Power of Introverts in a World That Can’t Stop Talking,” introverts have become downright popular. What used to be stereotyped as the quintessential shy, socially awkward personality type, introverts have now become a force to be reckoned with, albeit in a quieter, less social […]
The Target Boycott: How Target is Successfully Dodging a PR Nightmare
With Target’s new gender-neutral policy that offers customers and employees the freedom to use the bathroom or fitting room that best aligns with their gender identity, comes an inevitable national debate over an already controversial social issue regarding equality. On April 19, 2016, Target issued a statement about its new policy and almost one month […]
Considerations to Stay Competitive in Creative Content Marketing
Last week Communiqué PR hosted a brown bag with Laurie Myer, the founder and owner of Myer Communications. Laurie is an expert in strategic communications and discovers new, creative ways to deliver results for her clients. At these brown bags, Communiqué PR has the opportunity to ask questions and learn more about how professionals in […]
Does the Rise of Content Marketing Signal the End of PR? Hardly.
A recent Forbes column caught my interest about the “devolution” of public relations given the rise of content marketing and self-published content by companies and entrepreneurs looking to promote themselves. Former journalist and PR agency owner Robert Wynne comments that the shift toward free content online – coupled with the decline of print publication subscriptions […]
To Tweet or Not to Tweet?
When developing a PR strategy for our clients, one of the first questions we ask is, “Does the company and the CEO have a social media presence?” If the answer is yes, then we determine how we can amplify our results through those channels and assist in growing followers for the company and executive. If […]
Four Marketing Skills PR Professionals Should Give a Second Glance
In a recent PR Week article, Giles Fraser, the co-founder of Brands2Life, discusses how brand communications has entered a new era. In this piece, he shares his rationale behind why PR professionals should immediately begin to adopt a particular set of marketing skills. Fraser says, “In a world where purchases are only a click away, […]
The Art of the Pitch
Nine times out of 10 clients reach out to Communiqué PR (CPR) because they want their company or service featured in the news. Media outreach and placing stories is the bread and butter for most public relations agencies and is typically what businesses think about when assessing what a firm can do for them. Anyone […]