How to Apologize Effectively
To err is to be human. But how one handles the mistake can make or break a relationship. Businesses, particularly in this era of social media, are in a more difficult predicament when mistakes are made. Rumors spread quickly in the social stratosphere and can lead to negative consequences for a brand’s image. However, when […]
Infographic: Dos and Don’ts of Content Marketing
As online consumers spend more time online, content marketing is playing a more prominent role in the marketer’s tool box. According to some, content marketing is displacing other more traditional forms of marketing including search engine marketing and traditional advertising. So how do you go about creating content? Recently, I came across an infographic which […]
PR Tool Spotlight: Alexa.com
Here at Communiqué PR, we’re always on the lookout for tools that make our work more efficient. Recently, we’ve been using one extra handy tool that we thought worth passing along—analytics provider Alexa.com. Alexa.com offers free website analytics, including traffic data, national rankings, global rankings and more. These rankings give an idea of how a […]
New Trends in Media: Jeff Vance Harnesses Technology, Creates Personal “HARO” Service
We’ve seen a lot of change in the field of media in the last few years. Traditional print publications have reduced circulation, blogs have boomed in popularity, and social media engagement has become a metric by which to measure popularity for publications. Journalists and PR professionals alike have found themselves in uncharted territory. While PR […]
Curating Content Correctly on Twitter
So your business has a Twitter handle. Now what? Coming up with unique content to share with your followers can be challenging for businesses. Creating an effective Twitter presence is a delicate balance between promoting brand content and sharing others’, so that your brand is offering up its own unique material without appearing too promotional. […]
Making Efficient use of Distribution Services
Even in an age so focused on the rapidly expanding boundaries of social media, the press release remains a staple of the public relations business. Press releases were once simple Word documents distributed by email or, if anyone even remembers, fax distribution groups and bulk snail-mail offerings. In such an environment, there weren’t a lot […]
“Nacho” Best Move: Lessons From Taco Bell’s Taco-Licking Disaster
In case you haven’t heard (sorry to any fast-food lovers for bearing the bad news), Taco Bell recently came under heat for a particularly unappetizing photo posted by one of its employees. The photo featured the employee licking a tall stack of empty taco shells on the job and went viral, creating a backlash of […]
Nice Companies Finish First
At Communiqué PR, we’re big fans of Peter Shankman and the Help a Reporter Out (HARO) service he started years ago. So when Peter released his second book, Nice Companies Finish First: Why Cutthroat Management is Over and Collaboration is In, we were excited to pick up a copy. CEOs are often lauded for their […]
Smartsheet Goes on the Road
To raise awareness for our clients, we often strive to reach their target audiences by building relationships with key journalists and driving relevant editorial coverage. Despite the proliferation of conference calls and online meetings, we believe press tours are still the best way to engage and form relationships with journalists. Additionally, meeting with the journalists […]
The Art of the Digital Pitch
In today’s digital era, media pitches are often directed toward non-print outlets, whether they are online-only publications, blogs or mobile news applications. In PR, it can be tempting to direct the same pitch to multiple types of outlets, especially if you’re pitching to different versions of the same publication. For example, you might question why […]