Inexpensive (But Effective) Perception Audits
Have you ever wondered how your company or nonprofit organization is perceived by the broader community? Or maybe you simply want to measure awareness of a particular feature on your new widget before you promote it in your next PR campaign? These are questions many of our clients ask as they work to make informed […]
“We’re a Lot Like You” PEMCO’s Campaign
If you live in the Northwest, you probably have seen PEMCO Insurance’s innovative marketing “We’re a Lot Like You” campaign. Maybe you even have a favorite profile, such as socks and sandals guy, the recumbent bike computer, relentless recycler or the Marymoor off-leash dog lady. Have you ever wondered about the history of this campaign? […]
Twitter Contest Helps Drive Awareness and Sales
On Feb. 10, we announced Communiqué PR would host a Twitter contest in conjunction with the firm’s sixth anniversary. The idea for the contest came after Jennifer Gehrt participated at the Enterprise Social 2.0: Rip or ROI? event in Amsterdam. There, she heard executives with Kodak, Dominos and others share details about contests held via […]
Developing Effective Messages that Resonate
After thwarting a plot by a Nigerian man to blow up an American passenger jet on Christmas Day, Homeland Security Secretary Janet Napolitano was widely criticized for sending mixed messages to the American public surrounding the effectiveness of the U.S.’s airport security strategy. A recent CNN.com article by writer Drew Weston suggests, “Napolitano’s gaffe (which, […]
Writing for Different Mediums
Today’s communicators are called on to write for an increasing number of mediums including print and broadcast media, social networks, and online media such as blogs and Web sites. Some of us are also writing scripts for podcasts or YouTube videos. So how do you – as a communicator – effectively write for these different […]
Establishing Thought Leadership Through PR
In previous blog posts we’ve written about thought leadership – sharing examples of how we have helped our clients establish themselves as a thought leader in a particular category. With the New Year and many companies setting goals around establishing thought leadership, we thought it would be helpful to revisit the topic beginning with our […]
Google Unveils New Approach to Presenting News
The media landscape has changed dramatically over the past couple of years. During a time when many print publications and newspapers are experiencing tremendous challenges, Google announced it will offer publishers a new approach to presenting news online – through one single URL. The project, which is called Living Stories, was developed in partnership with […]
Social Media: What to Expect in 2010
2009 was the year of social media with social mediums such as Facebook, Twitter, and LinkedIn, experiencing explosive growth as consumers increasingly turned to these networks for recommendations on products and services. In fact, a recent Razorfish survey of digitally connected customers found that 97 percent of their online experiences influenced their purchasing decisions. Some […]
Teaching the Facebook Generation
I recently came across an interesting article in BusinessWeek discussing the importance of incorporating social media training into today’s higher education curriculum in order to adequately prepare the next generation of employees. The article titled, ’Teaching the Facebook Generation by Dr. Elaine Young, an associate professor of marketing at Champlain College reveals that broad skills […]
Facebook & Public Relations
I was reading the New York Times and came across an article entitled, “How to Market Your Business with Facebook.” As we work to help our clients reach the right audiences, we are increasingly thinking about Facebook with its audience of more than 300 million active users. As PR practitioners, we are not so interested […]