Measuring the Value of PR
PRWeek recently published an article about the importance of measuring the return on investment (ROI) of PR initiatives. According to Seth Duncan, a research manager at Context Analytics, “in a challenging economy, it is likely many PR pros will see increasing pressure to show their value to their organizations’ bottom line.”Measuring the financial value of […]
Best Practices for Securing Accurate Stories
According to Dan Gillmor, former columnist with the San Jose Mercury News, the four pillars of journalism include thoroughness, accuracy, fairness and transparency. Understanding a journalist’s creed can help us identify best practices for working with them. Accuracy is a shared goal between journalists and PR professionals. As we think about how we can help […]
Magazines Continue to Shift Its Focus Toward the Internet
A recent article in PRWeek reports that several of the industry’s top publishing houses have recently reduced their budgets and workforce. One prominent company that is scaling down is Rodale, publisher of Men’s Health, Prevention, and Runner’s World, Time Inc. owner of Time, Sports Illustrated, and Fortune and Condé Nast whose titles include Vogue and […]
Tips for Writing a Byline Article
Byline articles are an excellent way to retain ownership of key messages and establish thought leadership. Executives can insert their point of view and reach target audiences by writing or commissioning these articles. But bylines can be tricky to write and require a careful balance to ensure that they are both informative and readable. Below, […]
Leveraging Newsworthy Trends for Feature Stories
These days, the national media seems to be focused on two stories: the upcoming presidential election and the economic crisis. In the past few months, the media has churned out thousands of stories with hundreds of different angles on each of these topics – everything from how the economy will impact the holidays to how […]
Search Engine Optimization and Your Press Release
You’ve probably been hearing a lot about the importance of search engine optimization (SEO), the practice of improving the volume and quality of traffic to a particular Web site. You are likely aware that you need to make certain your company’s press releases and other media materials receive high rankings on search engines, such as […]
Public Relations and the Client-Facing Role
Public relations professionals continually strive to achieve meaningful results for their clients. Whether it’s placing a feature story in a top publication, receiving a notable mention on a morning broadcast segment, or building strong brand awareness through well-written press releases, to achieve these results these PR efforts must be focused and strategically planned in order […]
Social Media: A Critical PR Tool for Companies
The emergence of social media is significantly changing the current media landscape. The days of newspapers, magazines and network news programs have given way to a new generation of information sharing on the Internet. Blogs, social networking sites such as Second Life and Facebook and video-sharing sites like YouTube have changed the way information is […]
Public Relations and the Economy
When budgets shrink and companies look to cut costs, what gets the axe first? This question is particularly relevant during difficult economic times as procedures are streamlined and excess spending is trimmed. It would be easy to brush off public relations and marketing as expendable luxuries which are not intrinsic to a company’s bottom-line. But […]
Beyond Your Good Name: How PR Can Leverage Reputation to Help Meet Business Objectives
We recently announced our fourth anniversary, marking the beginning of our fifth year in business. Since the firm’s founding in 2004, we have experienced tremendous growth, which can largely be attributed to our reputation of delivering stellar results and fostering great relationships. For example, stellar results and great relationships can be seen in the national […]