Social, Search or Direct? How Viewers Get to News Matters & What It Means for PR
According to a recent, particularly fascinating Pew Research Center report, the path that readers take to arrive at a news site reveals a lot about their level of engagement with the outlet and its content. In other words, the amount of time someone spends reading an article or browsing an online site depends largely on […]
How to Merge Twitter Accounts – Without Losing Followers
Up until last week, one of our clients had four Twitter handles. At first, it made sense—a handle for each unique product and its unique audience. But we soon realized we could build a bigger, stronger social media presence with one handle to encompass it all. We were then faced with a dilemma: How could […]
Getting Technical: Why It’s Critical That Your PR Team Understands Your Product
Does your PR team speak geek? If they’re in the tech industry, they had better learn. Too often in the tech world you hear about a divide between engineering or product management teams and groups like PR or marketing. It’s easy to see why this could be the case. You wouldn’t ask your PR team […]
Lessons From Sochi’s PR Challenges
The closing ceremonies of the Winter Olympics last Sunday marked the end of one of the most memorable games in terms of PR. The little host town of Sochi, Russia, got off to a rocky start when many of its hotel rooms were only half finished at the start of the games and the controversial […]
CVS Removes Tobacco Products in an Effort to Tie Communications to Long-Term Business Objectives
CVS recently announced its decision to stop selling tobacco products. Since tobacco previously took up a fair deal of shelf space in CVS stores, this removal was clearly newsworthy. CVS addressed the topic openly on its website. The title alone was quite a standout: “CVS quits for good. This is the right thing to do.” […]
Infographic: Must-Know Social Media Statistics From 2013
While 2014 may already be in full swing, there’s still much that can be learned from 2013. I came across an infographic from SpareFoot which summarizes some truly interesting social media statistics from the past year. As you formulate your social media strategies for 2014, consider the following: In 2013, 30 percent of traffic from […]
Should PR Pros Be Engaging in Comment Sections Online?
In today’s digital world, PR pros are offered an array of avenues to help voice their client’s message and shape public opinion. Comment sections are among these channels, but pose an interesting dilemma. Comment sections have become the playground for “trolls,” or negative commenters. These “trolls” pose a risk of defaming the efforts of PR […]
PR Lessons From Richard Sherman
Seahawks mania is at an all-time high in Seattle. The city is plastered with the iconic 12th man flags and not a moment goes by when there isn’t something on TV, radio or online about the team’s march to the Super Bowl. And of course, the big story that everyone is talking about is Richard Sherman’s […]
How Journalists Use Social Media (Infographic)
For PR pros, the rise of social media has led to new opportunities, strategies and—for many—questions. How can PR pros use social media to reach journalists? Should you use it to pitch reporters? What does it take to be successful? Media-database powerhouse Cision recently published a fascinating infographic, redistributed via PR Daily, revealing the results […]
Sheryl Sandberg and Marissa Mayer Headline Dreamforce 2013
Early in November, I was lucky enough to acquire a few passes to attend Dreamforce, Salesforce.com’s annual conference. The four-day conference, which takes place in San Francisco, drew more than 100,000 attendees from the technology industry and is considered the third biggest tech industry event, following TED and CES. Big-name speakers from this year’s event […]