Is Word of Mouth Enough?
In order to celebrate one of our colleague’s embarking on a journey to San Francisco, the whole Communiqué PR team recently visited Seattle’s Fremont Brewing Company. It was my first time there, but before I even walked through the door, I could feel the energy from the outdoor seating area. It was full of smiling […]
AOL Closes 150 Local “Patch” Blogs. What’s Next?
For several years we have heard a familiar refrain: Print journalism is on the decline, large news organizations are struggling, and much original reporting and storytelling is shifting to online-based outlets and blogs. In mid-August, though, news broke that AOL planned to close a number of its Patch blogs, which had promised to deliver news […]
The Power of a Blog in a Crisis
Communications professionals (including the Communiqué team) often tout corporate blogs as a way for businesses to create a voice, connect with their audience, drive thought leadership and increase website traffic. While this is all true, corporate blogs can become especially handy when a company has a crisis on its hands – especially if the company […]
Puttin’ on the Blitz
As a PR professional working in an agency environment, I’m fortunate to work with a variety of clients from different industries. Each new client brings an opportunity to learn something – whether it be a new product or a technology I’ve not used before, or even learning about the culture of the targeted audience – […]
Customer Reviews – Friend or Foe? A Useful Infographic
Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s world, a reputation could probably be ruined in far less time than that. As the popularity and usage of social media and review websites grow, it is likely that users will post their experiences with […]
Traditional Seafair Embraces Modern Social Media
The annual Seafair festival is synonymous with summer in Seattle. From the end of June through the first weekend in August, the city is abuzz with sporting events, parades and festivals which celebrate the diverse neighborhoods and ethnic communities across greater Seattle. Seafair is in my blood. I grew up going to the neighborhood parades […]
Unexpected Tips for Crafting Superb Social Media Posts
In a perfect world, we’d press a button and automatically generate a show-stopping, viral social media post. Unfortunately, that technology doesn’t exist (yet), so PR professionals have to rely on tried and true guidelines and tips for creating awesome, engaging posts for clients. A recent article on PR Daily titled, “How to create perfect social […]
Gaining Popularity on Facebook: Five Quick Tips
Curating content for a social media platform requires time and energy, so it can be disappointing when you find something worth sharing with the Facebook world, and it doesn’t get the shares or likes you thought it would. However, there may be an explanation if your business’ Facebook posts aren’t receiving the attention they might […]
How to Apologize Effectively
To err is to be human. But how one handles the mistake can make or break a relationship. Businesses, particularly in this era of social media, are in a more difficult predicament when mistakes are made. Rumors spread quickly in the social stratosphere and can lead to negative consequences for a brand’s image. However, when […]
Infographic: Dos and Don’ts of Content Marketing
As online consumers spend more time online, content marketing is playing a more prominent role in the marketer’s tool box. According to some, content marketing is displacing other more traditional forms of marketing including search engine marketing and traditional advertising. So how do you go about creating content? Recently, I came across an infographic which […]