Spring Cleaning for Your Facebook Profile
While social media platforms continue to grow and increase in popularity for both companies and individuals, Facebook generally caters to users’ personal lives. Because the platform is typically personal, Facebook profiles have become notorious for preventing opportunities and leaving bad impressions due to inappropriate content and/or pictures. If you are my age (early 20s) and […]
Social Media Replacing Traditional Media? Not so Fast, Says NASCAR
People who think they know me well are still stunned when they find out I am an auto-racing freak. I love NASCAR. I watch it most Sundays during the racing season and have since I lived in Virginia and followed Ricky Rudd’s no. 10 Tide car. (My family used Tide to wash our clothes. Ricky […]
PRSA Puget Sound Panel: Corporate Reputation Drivers of the Digital Age
At the end of January, I attended the PRSA Puget Sound’s event focused on security and privacy, “The Corporate Reputation Drivers of the Digital Age.” Panelists included Aaron Weller, managing director, Data Protection & Privacy Practice at PwC; Christopher Budd, principal and founder of Christopher Budd Communications; and Leigh Nakanishi, Edelman, Data Security and Privacy […]
The Key to Headlines that Hook
Whether you are scanning an email subject line, the newspaper, a website, blog, or press release, a headline is the first thing you see. You only stop to read once a headline has caught your attention. Many times headlines are too long or send the wrong message. According to a Ragan.com article, “How to write […]
How to be Strategic in an Uncertain World: Four Tips From Harvard Business Review’s Blog
Roger Martin, Dean of the Rotman School of Management at the University of Toronto in Canada and author of Playing to Win: How Strategy Really Works, recently posted a piece, “Placing Strategic Bets in the Face of Uncertainty,” on Harvard Business Review’s blog network that offered helpful advice on how to think strategically. In the […]
Once Upon a Time – Storytelling for Business
The art of storytelling for business has been on the radar screen in recent years as a powerful tool for achieving success in the marketplace. With articles popping up from Fast Company, Forbes and Harvard Business Review, and a number of books published on the topic, there is no shortage of commentary on how storytelling […]
Five Ways to Use Muck Rack for PR
By now most people in marketing know that one the best tools for reading journalists’ minds is Twitter. The immediacy and brevity of Twitter almost seems to be designed for reporters who traditionally have been trained to think in sound bites, quotes and headlines. Now, with help of analytics, we are able to track how […]
Research From Mobidia Reveals Significant Changes in Smartphone Usage
One of the most rewarding aspects of PR is relaying important and relevant information to the public. As such, we were excited to help facilitate an important announcement from Mobidia Technology, Inc. on January 3, 2013. Mobidia is the maker of My Data Manager, a smartphone application that provides data usage tracking to help people avoid […]
New Year, New Social Media Presence: PRDaily’s Recommendations for Invigorating Social Media
With the growing popularity and use of social media, companies can use an array of channels to connect with audiences. However, with the increasing number of social media sites and tools, it can be difficult to establish a meaningful social media presence. The New Year is the perfect time to update and polish your social […]
Thinking About Investing in PR? Five Questions to Ask Your Potential Agency
Is your company considering hiring on a public relations agency? In all likelihood, this means you will be doing an agency search. This can entail requesting proposals and quotes from a range of agencies found through word of mouth, previous use, or online research. However, once you find a few agencies you think might work […]