Speaking With Spark

Public speaking is a skill that every business professional should master. No matter if you are presenting to your company, pitching a new business or giving a keynote speech, you want your audience engaged and you want to persuade them of your message. We’ve previously written about the importance of body language when delivering a […]

Before You Hop on the Bandwagon: Questions to Ask Before Co-Branding

As a marketing professional, it can be tempting to hop on the bandwagon of popular trends or memes that are hot with consumers. For example, because of the wild popularity of the release of the Hunger Games movie, a popular nail polish brand named China Glaze released the “Capitol Colors” line of polishes. A new […]

Smartsheet: A Collaboration Tool for PR Teams

As many PR professionals and marketers may agree, the ability to prioritize multiple assignments and stay on track with a myriad of projects requires strong organizational skills. Recently at Communiqué PR, we started utilizing Smartsheet.com for our project management needs and to facilitate online collaboration. Introduced by the Bellevue-based company in 2006, Smartsheet.com is an […]

Fun Tools to Create An Infographic

With so much content and information being shared on the Internet today, visuals are regularly used to captivate and engage readers beyond the written word. In addition, the speed at which information is now being shared is reshaping how we absorb media. For example, take the rise of Pinterest, the online scrapbook of images which […]

Tips for Creating Fanfare on Facebook

Many companies are leveraging Facebook as a fun, interactive way to engage customers and increase brand loyalty. Given there are currently more than 845 million active users on Facebook, it’s likely that you’re reaching customers through a platform where they’re already highly active, which creates a low barrier to entry and provides an easy way […]

Creating an Authentic Presence on Social Media

    Over the past several weeks, I have been working with a client to redefine her company’s social media presence and engagement across its Facebook, Twitter, LinkedIn and YouTube channels. While the company has been actively sharing content on these platforms for more than two years, it wants to amplify its presence to drive […]

There Are No Little Things

We all have something we think we’re good at – our work, parenting, a hobby, driving – but how do we really know if we’re achieving our best? Professionally, there are the external rewards, of course – a client landed, promotion, a deal closed, a bonus earned – but do these things truly reflect our […]

Keeping Track of Your Brand: Solutions for Budgets of All Sizes

Proactively sharing news and speaking with reporters is what most people think of when they think about public relations, but monitoring mentions of your brand in coverage and social media channels is a key part of being a PR professional. Tracking results in coverage and social media can help you evaluate the success of a […]

Reinventing the Social Media Policy: Gap’s Refreshing Approach

Today, it’s a rare occasion to find companies that aren’t harnessing the power of social media. However, even though your company may not yet have a formal presence on social media platforms, it’s extremely likely that you and the majority of your colleagues and employees are active on Facebook, Twitter, LinkedIn, Pinterest, or all of […]

Collaboration

Lately we have been thinking about and redefining our corporate values, and one of them surrounds collaboration. At Communiqué PR, we highly value collaborative relationships with our clients, co-workers and business partners. Given we place a premium on collaboration, I decided to do some reading about what it means, why it is important, and how […]