Big, Digital Changes for The New York Times

This morning, The New York Times (NYT) announced sweeping changes to its subscription model, including some very intriguing digital options. Joining the ranks of The Wall Street Journal, the NYT will now offer limited free content online, and keep everything else available only to digital subscribers. The NYT claims this move “will strengthen our ability […]

Blogs: The Pillars of B2B Social Media Strategies

We often get questions from our clients, particularly in the B2B space, around the value of blogging. Do people really read blogs anymore? Why invest in a blog over Twitter or Facebook? How do you launch a successful blog? The reality is that today’s businesses are driven by data, insight and engagement with their target […]

Be Prepared for Human Error in Social Media

A few weeks ago, the American Red Cross – and its Twitter account, @RedCross – became the target of a number media blog posts and articles. The reason wasn’t another natural disaster response or a direct push for donations (although it did turn into a push for donations later). The attention was due to this […]

Building Buzz for Stealth Mode Companies…Can It Be Done?

A few weeks ago I read an article on TechCrunch surrounding a new stealth company called Hipster and how it has managed to gain significant traction without even unveiling what the company does. As a PR firm we work with a variety of companies in various stages, including stealth mode, so I was intrigued to […]

In Social Media, It Pays to Know Your Audience

Social media is so prevalent in our society that it’s easy to take for granted the fact that different platforms may have different audiences. For example, your followers on Twitter probably don’t know you as well personally as say your Facebook friends. Similarly, LinkedIn is traditionally the place for professional interaction rather than sharing personal […]

Super Bowl Ads Get More Than Their :30 of Fame Through Social Media

While America waited for the Green Bay Packers and Pittsburgh Steelers to kick off on Sunday afternoon for Super Bowl XLV, millions of viewers had already previewed some of the ads that were set to air during the game. Each year, the hype and buzz of the commercials shown during the Super Bowl often garner […]

Promotions on Facebook: What You Should Know

Recently I had the opportunity to do some in-depth research on how to launch a promotion on Facebook to help one of our clients meet its business and communications objectives. As I was discovering the various intricacies, guidelines and best practices, I thought it would be useful to develop and share a check list that […]

Staying Ahead of the New-Media Curve

The media landscape is continuing to evolve and change, along with the tools available to communicators to disseminate information and engage with key audiences. It is important for us as communicators to stay up on the latest changes and ensure we are leveraging emerging tools to make certain our strategies are executed in an efficient […]

How to Choose the Best Twitter Hashtag

Many companies are now using Twitter to boost their brand awareness, connect with consumers and media, and to publicize announcements. By incorporating “hashtags” at the end of their tweets, companies can denote content that is relevant to a certain interest group. This makes it easy for interested users to find more information or join the […]

Marketplace Money Focuses on Social Media and Donations to Charities

The other day I was listening to KUOW and heard a story about how social media is impacting donations to charities. Given our work with a variety of nonprofits and my past writing on the topic, I quickly reached over to turn up the volume on my radio. (My past blog posts include “Tools for […]