Cutting Through the Noise at a Tradeshow
Many companies choose industry tradeshows as the platform from which to launch new products and services, and to make significant announcements. Tradeshows are a good forum because they typically bring together key influencers, media, analysts and customers all under one roof. But what happens when a company wants to debut a new product at a […]
Quick Tips on How to Prepare for Any Public Speaking Event
Welcome to 2011! At Communiqué PR, we are ready to put our clients’ plans into action and are evaluating which of the many industry events are the right speaking engagements for them. Each week, Mashable’s Brett Petersel shares the “100+ Upcoming Social Media & Tech Events” and it is shaping up to be another exciting […]
Reflections on 2010
It has been a busy year filled with lots of change for us as well as our clients. As the calendar year comes to an end, we like to reflect on the challenges we faced, what we learned and the successes and accomplishments we achieved during the year. Some of the highlights for Communiqué PR […]
Facebook Continues Evolving Fast and Furious
October 15 – Facebook has rapidly been adding and altering features over the last few months (such as updating privacy settings and as well as the photos interface), and each change has been met with a variety of supporters and naysayers. Recently, Facebook launched its new private “Facebook Groups” feature allowing users to create intimate […]
TweetDeck Update Includes Several Small, But Useful Updates
Here at Communiqué, we not only use Twitter to keep up to date on local, national and world news and trends, but to also monitor coverage and public perceptions on behalf of our clients. In order for us to keep track of everything, we needed a powerful application that could handle multiple accounts and established […]
Unique Tools to Consider Adding to the PR Toolbox
As a PR professional it can be challenging keeping up with the onslaught of tools and resources available to help uncover editorial opportunities, pitch and distribute news, measure and monitor social media campaigns and gather information on speaking and award opportunities. Beyond the HAROs and Cisions’ of the world, we thought it would be useful […]
GeoMarketing: An Effective Tool for Retail Businesses
With the proliferation of smartphones, location-based marketing is the latest buzzed about topic. Recently, an article in the Wall Street Journal explained how companies with retail outlets such as restaurants, retail stores and other small businesses can use location-based social networks to increase foot traffic to their storefronts. Location-based social networks, such as Facebook Places, […]
Why the “New Twitter” May Have Missed the Mark for Businesses
By now, most people are aware that Twitter is currently rolling out several new features, which have now been dubbed the “new Twitter.” Personally, I’m still among the unlucky few who still don’t have the new updates (Twitter is slowly rolling them out to everyone) – despite the fact that I run four Twitter accounts […]
Link Baiting: Effective or Not?
In the past two weeks several of our clients have asked us about link baiting, the practice of creating valuable content for one’s website that encourages people to link to it from other websites. This practice is popular with some companies and individuals because the quantity and quality of inbound links are two of the […]
Personal Awareness in a Social Media World
By now most people on Twitter understand they should not tweet information they would not be willing to say into a microphone. There have been countless examples to illustrate how even if you don’t have a lot of followers, a tweet can reach a broad audience. In the 1990s people learned valuable lessons about communicating […]