Twitter Contest Helps Drive Awareness and Sales

On Feb. 10, we announced Communiqué PR would host a Twitter contest in conjunction with the firm’s sixth anniversary. The idea for the contest came after Jennifer Gehrt participated at the Enterprise Social 2.0: Rip or ROI? event in Amsterdam. There, she heard executives with Kodak, Dominos and others share details about contests held via […]

Developing Effective Messages that Resonate

After thwarting a plot by a Nigerian man to blow up an American passenger jet on Christmas Day, Homeland Security Secretary Janet Napolitano was widely criticized for sending mixed messages to the American public surrounding the effectiveness of the U.S.’s airport security strategy. A recent CNN.com article by writer Drew Weston suggests, “Napolitano’s gaffe (which, […]

Writing for Different Mediums

Today’s communicators are called on to write for an increasing number of mediums including print and broadcast media, social networks, and online media such as blogs and Web sites. Some of us are also writing scripts for podcasts or YouTube videos. So how do you – as a communicator – effectively write for these different […]

Trust and Storytelling in a Digital World

Recently, I had an opportunity to re-connect with Hanson Hosein, director of the Master of Communication in Digital Media at the University of Washington. Hanson, a former NBC News war correspondent and investigative producer, is passionate about storytelling, new models of communication and social media. I enjoyed chatting with Hanson about the impact of social […]

Digonex Announces First Price Analysis Pilot With Major Sports Franchise

Last week, our client Digonex Technologies announced its partnership with the Cleveland Cavaliers on a price analysis consultation pilot. This pilot officially marks the Cavaliers as the first national sports franchise to leverage Digonex’s Sports & Entertainment Analytical Ticketing System (SEATS), a dynamic commerce engine that analyzes sales data and provides price suggestions based upon […]

Thoughts From Enterprise Social 2.0

I recently returned from Amsterdam where I attended and presented at Enterprise Social 2.0. What a fabulous experience. The speakers and presentations were first rate. Here are some of the highlights from the gathering. Ramon DeLeon, Domino’s Pizza (@Ramon_DeLeon). This guy is an amazing presenter with outstanding energy; but beyond his exceptional presentation skills, he […]

Five Tips for Positioning Your Company Against the Competitor

Differentiating your company and its products and services from the competition can be critical to the success of your business. Consider wireless service providers. AT&T Wireless, Verizon, T-Mobile and Sprint work hard to differentiate their service based on price, network coverage and their selection of phones. As you work to thoroughly analyze your competitors’ product […]

Is Your Web Site Current?

We recently worked with GKD on a redesign of our firm’s Web site. The process was extremely valuable as it provided an opportunity for us to re-evaluate our firm’s positioning, our brand attributes and the value we deliver clients. I found it inspiring and motivating to focus on the future vision of our business and […]

Executives’ Reluctance to Use Social Media

“I don’t have time.” This is a common statement I hear from executives when speaking with them about social media. While I appreciate senior managers are busy, I believe it is essential they make time to use this powerful medium. Otherwise, they will not have a good grasp of this new technology and how it […]

New Book Gives Blueprint for Reaching the Unreachable

As you may remember, in October the Communiqué PR team read “Mindset: The New Psychology of Success” and discussed how we could apply the principles outlined in the book in both our private and professional lives. We are currently reading the book, “Just Listen” by Mark Goulston. “Just Listen” provides eye-opening insights and practical tips […]