Leveraging the Blogosphere; Insights from CPR

Many companies struggle with how to respond to bloggers – let alone engage and interact with them. With more than 75 million blogs on just about every topic imaginable, it is overwhelming to think about monitoring and engaging bloggers. The key, like so many things in life, is focus. You need to figure out who […]

Beyond Your Good Name: How PR Can Leverage Reputation to Help Meet Business Objectives

We recently announced our fourth anniversary, marking the beginning of our fifth year in business. Since the firm’s founding in 2004, we have experienced tremendous growth, which can largely be attributed to our reputation of delivering stellar results and fostering great relationships. For example, stellar results and great relationships can be seen in the national […]

YouTube Videos; Effective Marketing Platform or Not?

Tom Trinneer, a friend and former client of Communiqué PR, suggested I blog about YouTube and how corporations are using videos to promote their images and achieve their business objectives. He also suggested I check out Microsoftís video to promote Microsoft Surface, below. Right away I was intrigued. Clearly, video can be a very effective […]

Social Networking Sites and Ad Revenue

This morning there is an article in the Wall Street Journal about social networking sites (Social Sites Don’t Deliver Big Ad Gains) and how the ad revenue from these sites has been disappointing. According to the WSJ, Facebook, Google and other players have been struggling to generate significant revenue from advertising. I found the article […]