Corporate Responses to Systemic Racism
I know it’s not enough to just have empathy for those impacted, for the communities who are experiencing this hate, firsthand, who are scared for their safety, and for their loved ones. Our identity, our very existence is rooted in empowering everyone on the planet. So, therefore, it’s incumbent upon us to use our platforms, […]
Should You Trust What You Read?
Growing up, my main source of news came from the television or newspaper. It seemed like a simple transaction. Accredited journalists discussed politics and ethics. I watched and listened, without a doubt in my mind that what they told me was true. Thanks to social media, news is constantly at our fingertips now. Determining what’s […]
A Snapshot of Bylines and Blogs Developed on Behalf of Flowroute
Communiqué PR has had the opportunity to work with Flowroute, now part of Intrado, for more than five years. Throughout these years we have supported a variety of company announcements including solution updates, new partnerships, as well as its acquisition in 2018. We also continue a regular proactive pitching campaign where Flowroute’s executives share best […]
Email Signatures – What do They Say About You?
When I first came across this New York Times (NYT) article, What Your Email Signature Says About You, I immediately categorized it as a clickbait story. Upon further review I discovered there was much more behind it. While I personally refrain from adding quotes, jokes, scriptures, social media links or other items – and quite […]
Understanding Trust Part II: The Importance of an Effective Apology
Earlier this week, my colleague, Jennifer, published a blog post about understanding trust and why it matters. The post was inspired by a series of articles published in the Harvard Business Review analyzing the current lack of trust with large companies, including Boeing, Facebook and Nike. The final article, “The Elements of a Good Company […]
Lessons From the Royal Family: The Importance of Informed PR Counsel in Times of Crisis
It may seem like a no-brainer: When enduring a public crisis, one must yield to the counsel of an experienced and knowledgeable PR team to protect your image and avoid bad press. Yet the recent fall from grace for Prince Andrew, the British Duke of York, shows that what may be evident to the public […]
Fighting the Good Fight: Combating Fake News
In June, I had an opportunity to participate on a panel – Fake News vs. Media – moderated by Luis Fonseca, managing partner for Emirec Consulting, a marketing and communications consultancy in Portugal and a PRN member agency. My fellow panelists included Vitor Norinha, reporter with Vida Economica; Uriel Oliveira, vice president at Cision Portugal; […]
But Why? The Value of Reassessing Company Messaging
Developing and remodeling company messaging is a big endeavor. Regardless of the company size, age or team experience, creating authentic mission statements and value propositions requires a heavy time investment and can present tough questions around purpose and vision for the company’s executive team to address. For established companies, it may be challenging to step […]
PR & Brand Advocates: Who’s Who in Brand Advocacy?
In its simplest form, a brand advocate is someone or something that acts in favor of a brand or product and is responsible for spreading positive word-of-mouth messages about the brand to others. If you stumbled upon this post in a wandering Google search or with little knowledge of PR, let’s just say that the […]
3 Tips for Staying Relevant on Social Media in the 24/7 News Cycle
It is no secret that social media has become a key conduit to how consumers, business and even politicians, interact with one another. We live in an era of the 24/7 news cycle. The vast majority of consumers use social media outlets, like Facebook and Twitter, to read, share and comment on breaking news because […]