The Power of a Blog in a Crisis
Communications professionals (including the Communiqué team) often tout corporate blogs as a way for businesses to create a voice, connect with their audience, drive thought leadership and increase website traffic. While this is all true, corporate blogs can become especially handy when a company has a crisis on its hands – especially if the company […]
Puttin’ on the Blitz
As a PR professional working in an agency environment, I’m fortunate to work with a variety of clients from different industries. Each new client brings an opportunity to learn something – whether it be a new product or a technology I’ve not used before, or even learning about the culture of the targeted audience – […]
Customer Reviews – Friend or Foe? A Useful Infographic
Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s world, a reputation could probably be ruined in far less time than that. As the popularity and usage of social media and review websites grow, it is likely that users will post their experiences with […]
Traditional Seafair Embraces Modern Social Media
The annual Seafair festival is synonymous with summer in Seattle. From the end of June through the first weekend in August, the city is abuzz with sporting events, parades and festivals which celebrate the diverse neighborhoods and ethnic communities across greater Seattle. Seafair is in my blood. I grew up going to the neighborhood parades […]
Unexpected Tips for Crafting Superb Social Media Posts
In a perfect world, we’d press a button and automatically generate a show-stopping, viral social media post. Unfortunately, that technology doesn’t exist (yet), so PR professionals have to rely on tried and true guidelines and tips for creating awesome, engaging posts for clients. A recent article on PR Daily titled, “How to create perfect social […]
Gaining Popularity on Facebook: Five Quick Tips
Curating content for a social media platform requires time and energy, so it can be disappointing when you find something worth sharing with the Facebook world, and it doesn’t get the shares or likes you thought it would. However, there may be an explanation if your business’ Facebook posts aren’t receiving the attention they might […]
Infographic: Dos and Don’ts of Content Marketing
As online consumers spend more time online, content marketing is playing a more prominent role in the marketer’s tool box. According to some, content marketing is displacing other more traditional forms of marketing including search engine marketing and traditional advertising. So how do you go about creating content? Recently, I came across an infographic which […]
Jump Start Your Next Blog Post: Helpful Tips from PRDaily
Blogging has become a key way for businesses and individuals to communicate in today’s online world. Blogs can cover a range of subject matter, from business to fashion, and are an excellent tool to give your brand a voice as well as keep people updated on events or important changes. In order to harness the […]
Infographic: The Art of Getting Retweets
On Monday, we shared some best practices for curating content on Twitter. Whether you’re curating or creating original content, the Holy Grail of Twitter is having others share your content through the viral power of retweets. Not all tweets will be retweeted, but as you develop your content, there are some basic practices that you […]
Curating Content Correctly on Twitter
So your business has a Twitter handle. Now what? Coming up with unique content to share with your followers can be challenging for businesses. Creating an effective Twitter presence is a delicate balance between promoting brand content and sharing others’, so that your brand is offering up its own unique material without appearing too promotional. […]