Should You Trust What You Read?
Growing up, my main source of news came from the television or newspaper. It seemed like a simple transaction. Accredited journalists discussed politics and ethics. I watched and listened, without a doubt in my mind that what they told me was true. Thanks to social media, news is constantly at our fingertips now. Determining what’s […]
Business Communication During the Coronavirus Crisis
Unfortunately, over the past few weeks, the Seattle area has become the epicenter of the Novel Coronavirus Disease 2019 (COVID-19) outbreak in the U.S. While the human toll of this crisis is at the forefront of our minds and our communications are focused on helping ensure safety, the economic impacts cannot be ignored. Businesses have […]
Contextualizing the News
On a recent long walk I decided to listen to the January 31 episode of The Daily, in which host Michael Barbaro interviewed Dean Baquet, the executive editor of The New York Times. Their discussion focused on The Time’s coverage of the 2016 presidential campaign and how articles leading up to the election contextualized the […]
Evaluating Video Marketing in 2020
Video has become an increasingly popular tool for organizations looking to improve their marketing and sales campaigns. In the past three years, the number of organizations leveraging video tools has increased by 24 percent, demonstrating a steady growth of adoption. According to an infographic from Depositphotos, 80 percent of marketers say leveraging video has helped […]
No Two Blogs Alike: Analyzing Live Blog Coverage of Coronavirus News
The recent Wuhan coronavirus outbreak in China has left many people on edge about public health and glued to their TVs, tablets and smartphones for constant updates on the management of the new respiratory virus. There is always fear and intrigue around illnesses that the public hasn’t seen before. As the number of reported cases […]
The Closed Caption Comeback
Consumers are more engaged with video content than ever before. According to YouTube, people collectively watch one billion hours of videos every single day. As consumers with multiple screens vying for our attention, we find ourselves relying more and more on closed captioning. While we enjoy the chance to quickly get the gist of a video […]
The 6 People Your Business Should Follow on Social Media
When I was in college, I received a notification on Instagram that something called “The Wash” had requested to follow me. My immediate thought was that a laundromat had taken interest in my life and I didn’t understand why. This confusion led me to click on their icon. When I arrived on their Instagram page, […]
Minimizing Cell Phone Distraction in the Workplace
A recently published New York Times’ article featuring economics reporter Conor Doughtery, “How to Turn an iPhone Into a Work-Only Tool,” explores how this NYT reporter recognized the side-effects of constant technology use and made the necessary change of removing his cell phone’s social media apps to offset a problematic work-life balance. In a 2018 […]
Aligning Your Business’ Marketing Strategy to the Instagram Algorithm in 2019
With over 1 billion users, Instagram can be an invaluable resource for businesses to create brand awareness and share more creative, visual content. Today, creating a compelling brand story is the focus of many digital marketers. Fortunately, Instagram offers a vast array of business tools created to enhance marketing strategies and engage customers. With dynamic […]
New to Corporate Social Media? Three Platforms to Consider for Social Management
Some 90 percent of brands use social media to increase brand awareness. However, 58 percent of those brands say measuring the effectiveness of social media efforts is challenging and only a small percentage (38 percent) measure social media ROI, according to Hootsuite’s Social Barometer 2018. The obstacles hindering success of corporate social media campaigns can […]