Social Media’s Role in News Reporting, Business Interactions and Our Personal Lives
It’s no question that social media has become second nature for individuals, especially young adults, across the country. Today, people depend on social media for personal interactions, business communications and as a resource for news and live updates happening around the world. In recent months social media as a credible news source has become a […]
What Does This Election Mean for the Future of Media?
As the 2016 presidential election unfolded last Tuesday, many a jaw hung open in disbelief as more and more states turned red throughout the evening. When the results were in and the media confirmed that Donald Trump was indeed our 45th president, half the nation wondered how had this had transpired. Especially since many respected […]
Twitter Analytics 411: Best Practices for Tracking Metrics and Increasing Engagement
Twitter Analytics is a feature on Twitter that provides businesses with the ability to measure post results, boost target-marketing campaigns, and evaluate the impact each posts has on its audiences. Anyone with a Twitter account can access and utilize Analytics, however, this feature is especially helpful for businesses and influencers with the goal of increasing […]
Don’t Send That Pitch via Twitter or Facebook Just Yet
Jay Greene, of The Wall Street Journal; Nick Wingfield, reporter for The New York Times; and Mary Jo Foley, of ZDNet, made it clear earlier this month during their panel at the Geekwire Summit: Don’t pitch them via social media – they all prefer email. And they are not alone. According to a recent survey […]
The Twitter Advantage
Social-media presence is becoming an increasingly important tool for any business. Social media allows businesses to target specific audiences, have greater control of their messaging, and allows direct interaction with customers. Though there are benefits to any social media platform, when it comes to speed and direct customer interaction Twitter is king. Up until very […]
The Rise of the Social Storyteller: Empowering Customers to Tell Your Brand’s Story
The art of storytelling is nothing new. Since the days of cavemen carving hieroglyphics into rocks, humans have been using images, and eventually words, to share their experiences with others. As humans, we all tell stories every day. Whether we’re telling our friends about a crazy snowstorm or raving to our coworkers about a new […]
The Social Media Element You Forgot to Include in Your Plan
As PR professionals, we are often asked to provide counsel or create strategies around social media platforms on behalf of our clients. We all know that social media is an excellent way to engage with target audiences, develop brand voice, establish thought leadership, and share useful content. However, one element has failed to be included […]
Leverage Your Personal Brand and Build Your Corporate Connection
A personal brand is the story people think of when they hear your name. What are you known and remembered for? If you’re a top executive and hope to be a thought leader in your industry, building a personal brand is imperative in this day and age, as surveys reveal declining trust of corporate brands. […]
Instagram Business Profiles – Benefits of Using Instagram at Your Business
Instagram recently announced that it will begin rolling out business profiles to users in select markets. These updated tools will be available to companies of all sizes and will provide insights to help them better understand and attract followers to continue to grow their business. Although companies have already been using standard Instagram accounts as […]
Seven Tips for Using Facebook Live
Since it went public in January 2016, Facebook Live has earned significant attention, with many live streams going mainstream. Streams that have received major national attention include “Chewbacca Mask Lady,” the U.S. House of Representatives sit-ins, as well as numerous videos of shootings, public protests and arrests. There have also been some very interesting and […]