4 Tips for Getting Clients to Buy-In on Your Ideas
As PR professionals, our success hinges on getting buy-in from clients on our ideas. Without clients’ approval to execute our strategies, we cannot drive results. But getting buy-in can be challenging, particularly if your idea is out-of-the-box. Kodak, for example, chose not to pursue digital cameras after the first one was developed in their lab […]
Lead Scoring 101 for PR Professionals
Many companies implement PR campaigns to drive awareness of their products and services with the goal of reaching buyers. Earned media can be a wonderful way to attract and motivate buyers to visit your web site, research your product, or sign up for a trial. Earned media can help you drive more top-of-funnel activity for […]
With 2017 Around the Corner, What Does the Future of Media Look Like?
With the rise of digital, how we consume news has shifted – and new outlets are feeling the effects. In the last two months, The Associated Press, The Wall Street Journal, Gannett, Univision, Bloomberg and Thomson Reuters have all announced job reductions. Just last week, The Seattle Times announced that it was offering a buyout […]
Perfecting Your New Business Pitch
At any agency job, new business is a hot topic. Throughout the time that I have worked at CPR, I’ve had a front row seat for just how exciting (and stressful) pitching to potential clients can be. No matter what stage of the process they are in – the initial email, the pitch presentation or […]
Getting Back on Track: Attitude, Self-Awareness & Performance
We all know that attitude can have a big impact on performance. Many of us learn this lesson as children. Just think of the illustrated children’s book, “The Little Engine That Could,” which delivers a message of the value of optimism and hard work. Oftentimes you know you should feel optimistic, but instead you feel […]
Vetting Speaking Opportunities at Industry Events
Building credibility for your company can be a daunting task. Whether you’re a start-up as the underdog in an industry or a well-known household brand dominating the market, managing your reputation, building relationships and upholding authority in your space is a never-ending venture. Luckily, for companies of all sizes, there are many ways to build […]
When It Comes to PR Strategy, Don’t Forget About Your Defense
Offense sells tickets, but defense wins championships – at least, according to a now proverbial expression backed by the likes of ESPN. I must admit my knowledge of/interest in sports is about that of a grumpy cat’s, but I can still appreciate the value of this message and how it applies to other professions. IT […]
5 Biggest Surprises of Business Wire’s Media Blueprint 2016 Media Survey Results
Ever wonder what the best day of the week is to pitch media or if you’re pitching at the best time of day? Whether you’re just starting out in PR or you’re a seasoned professional, chances are you’ve found yourself asking the same questions and wishing for a bit more insight. Fortunately for us, Business […]
Measuring Results—How Do We Quantify PR Results?
Whether we’re kicking off an engagement with a new client or executing an announcement for an existing client, the first step is setting expectations and establishing what success look likes for our client. Depending on the company’s business objectives, an article in a top-tier business publication or a series of bylines placed in an industry […]
Keeping up With your Deadlines
Deadlines are an important aspect of any job and PR is no different. In a field that is fast-paced and news-driven, meeting deadlines can be the difference between a successful campaign and a failed one. Staying on top of different deadlines for various projects and ensuring everything meets those deadlines can be stressful and daunting, […]