An Intern Looks Back
Just over a year ago, I walked into Communiqué PR to begin my journey as an intern. Despite having had previous public-relations internship experiences, I was anxious, as being the newbie is always unnerving. At the time, I was ready to work hard and learn lots but had no idea the abundance of information and […]
To Tweet or Not to Tweet?
When developing a PR strategy for our clients, one of the first questions we ask is, “Does the company and the CEO have a social media presence?” If the answer is yes, then we determine how we can amplify our results through those channels and assist in growing followers for the company and executive. If […]
Understanding Power Dynamics Can Help You Lead More Effectively
The road to a successful career is a long and arduous one, but is a journey that can produce many rewards. When people begin their careers, they focus first on mastering foundational skills, however as they climb the ladder, their responsibilities grow along with their power and influence. Managers often are required to provide strategic […]
Going Beyond Auto-Pilot: The Critical Role of Critical Thinking in PR
One of the most sought-after skills in the business world today is “critical thinking.” The Wall Street Journal reported that mentions of critical thinking in job posts on the career-search site Indeed.com have doubled since 2009. Critical thinking also ranked first on the “Most Important Skills for Next Gen Leaders” in a 2016 survey from […]
How PR Helped Healthcare Innovator BlueBin
For several years, Communiqué PR worked closely with BlueBin, Inc., an innovator in the healthcare industry, to help the company increase general awareness and enhance its perceived value. Since 2009, BlueBin has specialized in supply chain solutions for healthcare organizations worldwide. Its goal is to improve and streamline the healthcare supply chain process, ultimately ensuring […]
The Art of the Pitch
Nine times out of 10 clients reach out to Communiqué PR (CPR) because they want their company or service featured in the news. Media outreach and placing stories is the bread and butter for most public relations agencies and is typically what businesses think about when assessing what a firm can do for them. Anyone […]
Fake Announcement for April Fools’ Day – Be Wary
Are you contemplating an April Fools’ Day PR stunt or announcement? Did someone suggest it would be a good way to help build awareness for your company? While some companies can pull these spoofs off well, it is not a simple matter and those considering joke press releases, fake product announcements or a company prank […]
4 Reasons Not To Hide From Deskside Meetings
Raise your hand if you have read and responded to all of the emails in your inbox this week. While I’m sure there will be some overachievers out there, I’m betting the majority of you have at least one or two emails you’re putting off replying to or you simply deleted. In PR, we’ve all […]
David vs Goliath: Korean-based Polaris Office Dares to Challenge Microsoft and Google with New Office Software for the U.S. Market
Polaris Office, a client of Communiqué PR, is introducing a new office productivity suite in the U.S. market in a daring attempt to disrupt the current status quo and offer an alternative to industry Goliaths Microsoft and Google. Polaris Office is a Korean-based software company offering an intuitive, cloud-based office productivity suite that breaks down […]
To Slack or Not to Slack
Today, with more and more people working remotely, it is important to maintain relationships through communication with virtual teams or freelancers. The ability to quickly and easily communicate with coworkers who are both in and out of the office has become vital to office efficiency and transparency. Of late we have experienced an explosion of […]