Strategic Insights: So You Want to Become a Category Leader? Of Course You Do!
If the stock market has got you down, consider this: The conceptualization and launch of new companies, as well as the contraction and consolidation of existing businesses, are tenets of “economic dynamism,” a concept that illustrates the ebb and flow of financial progress needed for economic stability and progress. In a nutshell, fluctuations are necessary […]
How Solo Travel Helped My Career
I recently returned from my first major international trip – I spent two months backpacking by myself through Southeast Asia, and it was by far the most adventurous thing I have ever done. Before I left I had a sinking feeling that I was making a huge mistake. I had never traveled further than Canada […]
Putting Your Best Play Forward for 2016
It’s Super Bowl season and that means it’s time to dust off the playbooks and review those stat sheets. With the New Year underway, companies and teams alike are assessing their results from the previous year– what worked? What didn’t? Where did we strive, where can we grow? Are just a few of the questions […]
Broad Experience Can Make PR Pros Priceless
Every once in a while, I run into a senior executive or manager who has a bias about public relations and marketing professionals. Because PR or marcom professionals may lack specific in-depth industry or technical expertise, this person believes, PR professionals cannot possibly be as knowledgeable and therefore will not be as effective in telling […]
The Mindfulness Imperative: Why It’s Needed in PR (and in Business)
Whether or not you believe the practice of mindfulness can have significance in your day-to-day life, consider this: The field of public relations is arguably one of the most stressful jobs in existence. In fact, CareerCast listed the PR Executive as the sixth most stressful job in America last year just before corporate executive and […]
What the FTC’s Guidelines on Native Advertising Mean for PR Professionals
The heyday of native advertising is over. Even before the ornaments are taken down from the tree to be placed carefully into dusty boxes marked “Xmas,” the Federal Trade Commission released its new guidelines for native advertising that are sending people into a tizzy and forever changing the way publishers and brands leverage the controversial […]
Conducting the Successful Satellite Media Tour
One often overlooked activity in the PR professional’s arsenal is the satellite media tour. The satellite media tour (SMT) involves leveraging an expert spokesperson and making him or her available for live or taped interviews with television news teams. For instance, Joan Lunden, an award-winning journalist, bestselling author, motivational speaker, women’s health and wellness advocate, […]
How to Drive Meaningful Coverage Without Hard News
One of the most exciting and challenging aspects of our work in PR is driving coverage in the absence of hard news. Without funding announcements, partnerships, or new products to announce, how can PR pros drive meaningful coverage for their clients? With a little persistence and a clear plan in place, PR professionals can drive […]
2015 – Communiqué PR Year in Review
As we look back on another year there are numerous successes, big and small, to celebrate. 2015 has been a year of growth for Communiqué PR! We settled into our new, larger office space, added several new clients to our portfolio as well as a few new PR professionals to our stellar team. We saw the […]
Hello From the Other Side: What Adele Can Teach Us About PR
I’ll admit it. I’m a sucker for pretty much anything Adele does. So when Inc. Magazine recently ran a column about “6 Great Business Lessons from Adele’s Branding Strategy,” you know I was all over it. I’d like to think that almost everyone can learn something from Adele and that includes PR and communications professionals. […]