The Key to Headlines that Hook
Whether you are scanning an email subject line, the newspaper, a website, blog, or press release, a headline is the first thing you see. You only stop to read once a headline has caught your attention. Many times headlines are too long or send the wrong message. According to a Ragan.com article, “How to write […]
How to be Strategic in an Uncertain World: Four Tips From Harvard Business Review’s Blog
Roger Martin, Dean of the Rotman School of Management at the University of Toronto in Canada and author of Playing to Win: How Strategy Really Works, recently posted a piece, “Placing Strategic Bets in the Face of Uncertainty,” on Harvard Business Review’s blog network that offered helpful advice on how to think strategically. In the […]
Five Ways to Use Muck Rack for PR
By now most people in marketing know that one the best tools for reading journalists’ minds is Twitter. The immediacy and brevity of Twitter almost seems to be designed for reporters who traditionally have been trained to think in sound bites, quotes and headlines. Now, with help of analytics, we are able to track how […]
Attachmate Extends Leadership Position With Launch of Reflection 2011 R3
Our client, Attachmate, delivers advanced software for terminal emulation, legacy modernization, managed file transfer and enterprise fraud management. In October 2012, the company announced Reflection 2011 R3, a component of a family of products that have been trusted for more than 30 years to securely connect desktop and mobile users to mission-critical legacy applications running […]
New Year, New Social Media Presence: PRDaily’s Recommendations for Invigorating Social Media
With the growing popularity and use of social media, companies can use an array of channels to connect with audiences. However, with the increasing number of social media sites and tools, it can be difficult to establish a meaningful social media presence. The New Year is the perfect time to update and polish your social […]
Attachmate’s Luminet 4.4 Upgrade Helps Stop Fraud and Misuse
Fighting insider threats and managing audit and compliance requirements is a challenge for many industries, including financial services, government and healthcare. This battle can result in lost business, damaged reputations and financial losses totaling billions of dollars. Our client, Attachmate, delivers advanced software for terminal emulation, legacy modernization, managed file transfer and enterprise fraud management. […]
How to Evolve Pitching Strategies in Response to “Page-view Journalism”
Many say journalists need PR people as much as PR folks need journalists. And just as many people would disagree. But with the evolving media landscape – shifting from offline to online – one thing is clear: Both professions need readers who increase page views. In his post, “The changing role of PR in the […]
When Should a Start-up Business Hire a PR Firm?
Recently, I was invited to be a guest panelist for a grad school class at the University of Washington focused on entrepreneurial marketing. One of the students asked, “When should a start-up hire a PR firm?” There were three of us on the panel and the students heard three different answers that day. John Cook, […]
The Delicate Balance of Media Follow up
Securing media coverage is always a challenge. We’ve provided numerous tips on how to pitch a newsworthy story, but once you garner initial interest, what do you do? How do you move a story from just interest to print? First, congratulations. You’ve won the first battle. You’ve successfully broken through the thousands of emails that […]
Charitable Giving: Choosing a Cause for your Business
I recently attended Hopelink’s 17th annual Reaching Out Benefit Luncheon, featuring Jeanette Walls, bestselling author of The Glass Castle. The event was excellently done, and saw a turnout from a variety of local and national businesses, including Comcast, NBCUniversal, Boeing, Seattle Children’s Hospital, Nordstrom and Lane Powell. The variety of corporate sponsorship led me […]