Email Overload: How to Cope and Regain Control
Managing your work day, from task lists to time management to email, is all a personal preference. Everyone has their own style and it is essential to find what works best for you to work most efficiently. I recently looked at my inbox and realized that it was distracting me — I wasn’t being as […]
Getting Things Done in a Collaborative Environment
“Can you review this document?” “What do you think about this word choice?” “Let’s brainstorm on this project for a minute!” These phrases probably sound familiar. In a collaborative work environment, one that many businesses aspire to create, interruptions can be the norm. While there can be merits to interruptions – a needed mental break, […]
The Secret Sauce of Viral Videos
I hear it all too often and, to be honest, I’ve been guilty of it as well: “Let’s create a viral video to drive buzz, raise awareness, etc., etc.” Sounds like a great strategy, but the truth is you can’t really create a viral video. In reality, all you can do is create the video […]
Seven Ways to Ace That Public Relations Agency Interview
While talking with professionals seeking employment at Communiqué PR, we meet a variety of candidates with different levels of experience. And sometimes we find ourselves impressed with candidates who present themselves well during the interview process. If you’re curious about the traits of successful job candidates, we’ve compiled a few tips for PR professionals seeking […]
The Value of Quarterly Reviews
Many businesses question the value of quarterly review meetings, considering the cost and time required for preparation and execution that could have been spent elsewhere. But experts agree that businesses that invest in quarterly reviews have a greater chance of meeting their goals and succeeding in the marketplace. According to a Harvard Business Review blog […]
Looking Beyond a Press Release
The way people receive news is changing and so is the way that we, as communications professionals, distribute news. At Communiqué PR we are often asked by our clients to develop a press release for product announcements, awards and openings. However, this is not always the most effective way – in terms of time, money […]
The Importance of Setting Expectations
As communications professionals, we at Communiqué PR don’t always like surprises. But no matter how much planning and preparation we do for a client, we’re bound to encounter a surprise or two. A product announcement just leaked before launch? A competitor publically dinged a client’s solution? A story got bumped, or our client’s quote wasn’t […]
Four Tips to Maximize your LinkedIn Profile
Today, there are many different social media sites available. So what makes LinkedIn more appealing to professionals? Having just recently joined the one hundred million other users, I wanted to learn more about the site and discover the advantages LinkedIn offers to working professionals over other social media sites. In addition, after reading Jennifer’s blog […]
Building (and Maintaining) a Sense of Passion in Small Business Settings
The CEO and founder of OtterBox, Curt Richards, recently posted a byline article for Inc. Magazine about maintaining workforce passion in a small business. Since many of our clients are start-up companies that are growing, and as a small-but-growing business ourselves, we thought we would share a few of Curt’s key findings to ensure that […]
Weaving Together Moving Parts: OmniPlan for iPad Launch
Executing on a successful launch requires careful planning and integrating a lot of moving parts. By leveraging a variety of platforms and creating a rolling thunder type of buzz, a product launch will likely make more of a splash than simply distributing a press release. Recently, we partnered with the Omni Group to launch OmniPlan […]