Management Best Practices – Ideas From Google
Recently, a colleague of mine sent me an article from the New York Times that is an excellent read for anyone managing or leading people. The article entitled, “Google’s Quest to Build a Better Boss” highlights how Google analyzed and identified best practices for producing highly effective managers. We thought we’d highlight the article here […]
The Importance of Quotes
A good quote can be the heart of a compelling article. Good quotes help to tell a story and enhance the credibility of a press release, news story or speech. Words that are crafted well can leave a lasting impact on the world. Every day I drive by a reader board on my way home […]
Changes at TechFlash
Recently, Seattle-based TechFlash, a major source of technology news, went through dramatic changes with the departure of Todd Bishop and John Cook, the outlet’s founders and first employees. As avid followers of the media, and fans of TechFlash, we were hungry to know the type of following TechFlash has had. The information we discovered, based […]
The Long Lost Art of Phone Conversation
Last week, I read a really interesting article in the New York Times titled, “Don’t Call Me, I Won’t Call You” by Pamela Paul. The story examines the cultural shift from using the telephone (including mobile phones) as a primary communication tool to today’s ever present preference of email and text. Paul writes, “According to […]
Big, Digital Changes for The New York Times
This morning, The New York Times (NYT) announced sweeping changes to its subscription model, including some very intriguing digital options. Joining the ranks of The Wall Street Journal, the NYT will now offer limited free content online, and keep everything else available only to digital subscribers. The NYT claims this move “will strengthen our ability […]
Blogs: The Pillars of B2B Social Media Strategies
We often get questions from our clients, particularly in the B2B space, around the value of blogging. Do people really read blogs anymore? Why invest in a blog over Twitter or Facebook? How do you launch a successful blog? The reality is that today’s businesses are driven by data, insight and engagement with their target […]
What’s in a Message? The Strategic Foundation for Success
Note: I recently had the opportunity to guest blog for Zephyr 47, an integrated marketing firm based in Redmond, Wash. Zephyr 47’s founder
iPads, Kids and Snow – Securing Broadcast News Coverage Requires Flexibility
Earlier this month, we visited Lewis Elementary in Portland to facilitate broadcast interviews with KATU, KPTV and KOIN. What was the exciting news that drew three stations to Lewis? The draw was the announcement of a new digital learning pilot program introducing iPads into the classroom. Reporters came to talk with students and teachers involved […]
Leveraging New PR Tools: PitchEngine
We are all aware that the world of media is constantly changing and that it can sometimes be challenging to keep up with the latest innovative tools and resources available to us as PR professionals. We continue to work at lightning speed to not only meet our clients’ objectives but also the accelerated deadlines with […]
Results for Northside
One of the things I love about my job doing PR is working with companies with whom I feel a personal connection, and with the recent cold spell in Seattle, I could not be more pleased to have had the opportunity to work with management team of Triple T Trading and its Northside brand. The […]