Recently, Colleen Moffitt and Jennifer Gehrt, co-founders of Communiqué PR were quoted in the Daily Journal of Commerce (also picked up by the Associated Press) and The Spokesman-Review about organizations’ use of social mediums such as Twitter.
Twitter enables companies to monitor conversations about their products and services and also gauge consumers’ sentiment towards the company. In addition, unlike some social networks such as LinkedIn, which is a closed network, Twitter allows businesses to connect with new people and track the competition.
In the articles, both Colleen and Jennifer leverage their personal and professional experiences with Twitter and advise companies to consider engaging in this medium to monitor conversations and converse with key audiences. However, in order to do this successfully, organizations need to make a solid commitment to Twitter (or other social media) and appoint someone within the organization to maintain and regularly update the account and engage with other users.
To read The Spokesman-Review article entitled, “Businesses Dip Toes into Online Networking Pools,” which includes insight and examples from Jennifer on how companies and non-profit organizations are utilizing this medium, click here.
Additionally, you can read the Daily Journal of Commerce article entitled, “Firms Wonder: To Tweet or Not to Tweet?” by clicking here to gauge Colleen’s perspective on Twitter and get a sense of what she discussed during the recent Northwest Environmental Business Council luncheon.