Congratulations to Communiqué PR client Medio on their acquisition by Nokia’s HERE division! The companies announced the acquisition plans June 12 and since then the news has garnered nearly 100 articles from outlets including TechCrunch, Bloomberg, PC Magazine, Wireless Week and GeekWire, to name just a few.
HERE, a leader in navigation, mapping and location experience, plans to leverage Medio’s expertise in real-time predictive analytics to bolster its location intelligence capabilities. As a result, we could soon see contextual maps and location services that change according to the situation to provide highly personalized and predictive experiences for people and businesses.
We’ve had the pleasure of working with Medio since 2012 when Communiqué was brought on to undertake a number of initiatives to boost awareness for the company including analyst and media relations and thought-leadership programs for its senior executives.
Medio is the seventh company in our portfolio to have been acquired or sold and we’re proud to have played a part in helping each of these companies grow their profiles in their respective industries:
- Medio (acquired by HERE in 2014)
- Twisted Pair Solutions (acquired by Motorola in 2013)
- Melodeo (acquired by Hewlett-Packard Co. in 2010)
- Open Interface (acquired by Qualcomm in 2008)
- SnapIn (acquired by Nuance Communications in 2008)
- Tegic Communications, a subsidiary of AOL (acquired by Nuance Communications in 2007)
- The Shops at the Bravern (purchased by Ashkenazy Acquisition in 2012)
These liquidity events are great examples of how a focused approach to PR can help organizations build buzz, elevate their perceived value, and in turn fulfill an exit strategy or close a strategic sale.
Congratulations to Rob Lilleness, Brian Lent, Beau Ross and the rest of the Medio team!