Photo Credit: PRWeekMany of us in the PR profession know that August is a time to celebrate some of the best and brightest talent in the PR world. Specifically, August marks the time when PRWeek releases its prestigious 40 Under 40 list, which recognizes standout PR professionals from both agency and in-house roles. According to Steve Barrett, editor-in-chief of PRWeek, the people who make this list are a tribute to the breadth, depth and potential of the communications industry and also represent a mature communications environment where PR is increasingly recognized as a desirable and rewarding profession.
So how can you grace the 40 Under 40 list with your presence? Well first, you must be nominated by a colleague or peer who believes you’ve made a long-lasting impression on the industry. But, what does it really take to receive such an honor?
I did a deep dive into the 40 Under 40 rising stars to uncover some common characteristics that the honorees possessed. Here’s what I found:
- Drive: This attribute is a given. You can’t be considered a trailblazer in the PR world without having the gumption. PRWeek’s 40 Under 40 have pushed themselves beyond their comfort zones to engage in important issues facing the world and shift attitudes on things that matter.
- Innovative Thinking: The 40 Under 40 PR pros don’t make the list by maintaining the status quo. They push the envelope. Many of them revamped existing communication programs to exponentially increase media exposure, launched new practices within their agencies, created new ways of measuring and monitoring results or developed programs to better connect with customers.
- Diversity: One size doesn’t fit all for the 40 Under 40. Everyone comes from all avenues in the PR industry. From sports marketing, to public affairs to crisis communication to digital marketing, they all possess a wide variety of skill sets and experience. Most importantly, the 40 Under 40 don’t pigeon hole themselves into a box, rather they’re constantly expanding their knowledge and exploring different ways of communicating.
- Relationship Builders: Whether they are spokespeople for their own company or charged with connecting with stakeholders on behalf of their clients, the 40 Under 40 have mastered a fundamental element of PR — the art of building relationships and connecting with people. The 40 Under 40 are adept at mentoring a team, building strong relationships with media and reaching customers. They are respected leaders who know how to inspire others and get their voices heard.
Do you want to make PRWeek’s 40 Under 40 list one day? Embody these characteristics and you’ll be well on your way!