Who are your most trusted media sources? A recent survey by Cision and PR News overwhelmingly found that print media and their online equivalents are still the go-to outlets for PR pros.
That’s probably not very surprising, but it is telling that despite shrinking newsrooms, changes in journalism and our increasingly social media-driven world, tried-and-true news outlets are still held in high regard. Noticeably missing from the list of trusted media sources was broadcast media.
The survey, which gauged PR and marketing pros on their view of the social media landscape, also found that less than half of those polled had successfully pitched media via social media. This seems to correlate with the results of another survey which found that email and phone are the top methods preferred by journalists to receive pitches.
For more findings from the survey, check out the infographic below.
Credit: Cision and PR News.