In an increasingly digital world, social media is fast becoming one of the easiest and cheapest ways for a company to create, develop and its brand. In PR we work with multiple social media platforms to announce company news, stay up to date on business trends and connect with industry leaders. One of the great things about social media is that different platforms have different benefits and opportunities for companies. I recently came across an article on Ragan’s PR Daily that shared an infographic from Tracx that revealed which demographic groups are using different social media platforms and what makes each platform attractive or unattractive. As you consider which platforms your company wants to utilize, here are a couple of facts to consider:
Certain platforms are predominantly used by women, while others are predominantly used by men:
LinkedIn, Youtube and Reddit are predominantly used by males, while Facebook, Pinterest and Instagram are predominantly used by females. This distinction will be especially important for companies that have products geared toward one or the other and allow companies to tailor ads for specific platforms based on their goals.
Each platform is unique in its potential benefits or drawbacks:
- Facebook: Most Popular
- Youtube: Better than TV
- Instagram: Fastest Growing
- Twitter: Most Oversaturated
- Pinterest: Most Evergreen
- LinkedIn: Professions and B2B
- Reddit: User Moderated Mayhem
Each title gives a small insight into the impact the platform could have when embedded in your social media plan. Want to reach the most people? Facebook. What to keep up with a younger generation? Instagram. Want to choose a platform that will stay relevant? Pinterest.
There are 2.8 billion people on social media, and many are on multiple platforms:
Some 52 percent of social media users are on two or more sites. This means that multiple platforms can help you reach your target markets. It is a good idea to look at each platform’s top demographics individually and choose a mix that will give consumers the most visibility of your company.
For more information about who is on which platforms and what they are using it for, check out the full here.