Imparare l’italiano è divertente e può essere molto utile in età precoce. Or for our English speaking readers, learning Italian is fun and can be very beneficial at an early age. We were recently approached by Seattle-based Gemelli Press to help drive awareness and secure reviews of a new children’s book by Washington-based author Giuliana Sica titled, “Impariamo L’Italiano con L’Aiuto della Mano!” (“Let’s Learn Italian with the Help of Our Hand”).
“Impariamo L’Italiano con L’Aiuto della Mano!” aims to make learning Italian both simple and fun for children and parents. The book includes carefully selected vocabulary rhymes and illustrations to stimulate interest and promote effortless language absorption. Through the guidance of the book’s friendly character, Papa Ditino, readers experience Italian and English translation references with colorful, easy vocabulary association learning games.
In order to drive awareness and secure reviews of the book, we developed a strategy which included developing a press release announcing the book and pitching a feature story idea surrounding easy ways for parents to teach their child a foreign language. We partnered with Gemelli Press and conducted outreach to local media, travel and parenting publications, as well as the powerful mommy blogger audience to spark interest in the story and encourage reviews of the book. To learn what others are saying about the book, check out some of the customer reviews from Amazon.com here.
Mommy bloggers, whom we’ve blogged about before, can be extremely influential as a large group of readers look to these blogs for day-to-day advice on raising children. To date, we have secured commitments to review and/or giveaways of the book from several influential mommy bloggers including Mama Divas, Moomette’s Magnificento, One Big Pyle of Love , Pajama Mommy and ZRecs.
If you would like additional information about “Impariamo L’Italiano con L’Aiuto della Mano!” or to purchase a copy of the book, please visit Amazon.com or GemelliPress.com.