Most marketers and PR professionals appreciate the importance of having access to credible information. Many college students and researchers are in the same position. They need credible, current content and want a Google- like experience when searching their libraries for it.
Until just 18 months ago, accessing information in academic libraries (and some corporate libraries) has often been a painful experience as information is located in a variety of different databases. Researchers had to know in advance where to look for information within the library. With Serials Solutions discovery services, today’s research process is greatly streamlined.
Consider just one of the company’s solutions. Introduced in the summer of 2009, Serials Solutions Summon™ service allows students to search their entire library’s collection from one search box, providing a search experience similar to that found with Google. Students type their search terms and get a list of all the relevant physical books, e-books, patents, artwork and journals available to them from their library’s collection.
We recently had the opportunity to help get the word out locally about Serials Solutions. We reached out to several journalists covering technology and business to let them know about Serials Solutions’ plans to expand its workforce in Seattle. Much like the other tech companies located in the Puget Sound area, such as Microsoft, Amazon, Facebook and Google, Serials Solutions also employs a significant number of local people. The company currently employs 200 people in Seattle and is continuing to grow. The company plans to fill 30 positions during 2011, and is leading the way in a changing market.
As a result of our activity, the following articles appeared in March and April.
- Puget Sound Business Journal, “Serials Solutions seeking 30 people; Microsoft, 3,297” – Mar. 25, 2011
- TechFlash, “Serials Solutions, HathiTrust to provide full-text library search” – Mar. 28, 2011
- Puget Sound Business Journal, “Question for Michael Gersch” – April 8, 2011
While there is a lot written about Serials Solutions in the library industry, we anticipate as the company grows there will be additional local coverage in the coming months.