Apple recently announced plans to release its iPhone 3.0 operating system software upgrade later this summer. This announcement has gained significant attention from the media about what the upgrade will mean not only for iPhone users but also for developers.
Among many of the new capabilities for users including copy-and-paste functionality, a landscaped keyboard and push notifications, Apple is introducing micropayments and in-app purchases. This means users will have the opportunity to purchase application upgrades and virtual gifts directly within an application.
So what does this mean for users and developers? Media are saying Apple has created a new mobile economy by allowing in-app purchases. The company’s App Store, which has received more than one billion app downloads in less than nine months, will is poised to see increased revenues and more offerings.
We asked Satoshi Nakajima, CEO of Big Canvas Inc., to share his thoughts on what the new operating system will mean for competitors. Says Satoshi, “The App Store is 18 to 24 months ahead of competitors, and additional billing capabilities such as in-app purchases and subscriptions will secure their leadership position.”
According to a recent article by Ben Parr with Mashable.com, developers will now have the opportunity to develop a relationship with iPhone customers, establish a steady stream of income and create digital stores within applications. iPhone users will also benefit and see an influx of up-to-date and better apps as well as an increase in goods and services to choose from.
Ben says, “The ability for the creators of applications to build relationships with customers by selling items and creating stores within applications is a bold step towards the iPhone becoming its own micro-economy.”
With these new changes to the iPhone OS, Apple is well positioned to continue expanding its popular app store and bringing new innovation to the mobile market. Click here to get a preview of Apple’s new iPhone 3.0 OS.