Navigating the changing media landscape while simultaneously outsmarting the economy can be a challenge for PR professionals. It’s important to share our experiences, knowledge and expertise so we can learn from the triumphs and tribulations of others and ultimately, emerge successful.
Despite the myriad of social networking sites and the “always connected” lifestyle we all embrace, connecting with others in the business world can be tough. Enter the new weekly “PR Works Show,” an online radio show which debuted today at 9 a.m. PST.
PR Works is hosted by Lee Weinstein, former director of communications at Nike, Inc. and principal of LWR PR in Portland, Oregon. The 45-minute talk radio show will feature PR pros from a range of backgrounds discussing what works and what doesn’t in PR. You can listen to the show here.
Says Weinstein, “I’ve always loved radio and with the Internet and podcasting, there is so much more potential with this medium. Reading takes time, which is a shrinking commodity. I’m hopeful that the PR Works show will be something people can listen to as they’re doing e-mail, driving to work or sitting in a reception area with their iPod.”
He goes on to say, “We PR people have a lot to share with one another and we hope this is a format that allows for great discussions!”
Aside from the invaluable insights we hope to gain from listening to PR Works, we’re excited the show will be available via podcast so we can listen whenever we want.
Scheduled guests thus far include:
Dave Ingey, director of Olympic marketing, Johnson & Johnson
Corey DuBrowa, president – Account Services, Waggener Edstrom
We’ll be sure to post any valuable insights we gain from listening on our blog – stay tuned!