We recently placed a byline article on behalf of our client, OnRequest Images, in the Atlanta Journal Constitution. The article, written by OnRequest CEO Carla Stratfold, details why photos play a key role in branding.
Carla notes that companies are gaining market share by using custom photography and digital assets to showcase their most affordable products and services to help define their brand and refresh their image. She includes an analysis of the important role photography played in campaigns for large companies such as Target, Starbucks and Coca-Cola.
Carla also presents the perspectives of Organics to Go, W.L. Gore and HartmanBaldwin Design/Build. Says Wendy Tenenberg, vice president of communications at Organic to Go, “We treasure our ability to create custom photos because we are able to truly control and manifest what we imagine our brand to be.”
Carla concludes the article with some wise advice for marketers:
“While the economy will continue to bedevil us all, savvy marketers will seize the opportunity to improve their position in the market by investing in their brand. And by leveraging the expertise of companies that can help streamline the process, they can make a big splash without draining their budget.”
To read the article, titled “Good Images Create a Great Image: Photos Gain Key Role in Branding,” click here.