Using Google in PR: Outside of the Simple Search

Google (and search engines in general) have become entrenched in our day-to-day lives. “I’ll Google it” is a common phrase when a query goes unanswered. I personally look to the search engine daily to find everything from recommended reading material to recipe blogs. Making effective use of Google requires knowing how to use it. Learning […]

In a PR Crisis, Be Authentic and Transparent

Rome may or may not have been built in a day, but brands certainly can be built – or destroyed – that quickly, thanks to the Internet and social media. Rumors spread like wildfire and can ultimately make or break a brand as a result. That raises the question: how can companies wrangle and control […]

How to be Persuasive: A Selection of Tips from Forbes

In public relations, we focus on drawing out stories – stories behind companies, executives and announcements, among other things. Once we draw out these stories, we then strategize around how we can reach target audiences with them – through editorial coverage, winning awards, placing bylined articles, etc. Typically, the means to translating a story into […]

Media Training 2.0

We recently facilitated a media training course for a client who has offices in two cities and more than a handful of executives who could be called on to speak to the media. Over two days, we conducted a seminar on interviewing techniques and then conducted one-on-one mock reporter interview scenarios with eight company executives. […]

Kymeta and Inmarsat Partner to Launch Game-Changing Business Aviation Broadband Solution

Communiqué PR client Kymeta recently announced an exclusive agreement with Inmarsat, the leading provider of global mobile satellite communications services, to develop a low-profile, low-power consumption, flat-panel antenna for the airline industry, which will electronically steer the antenna beam to Inmarsat’s Global Xpress satellites. The news was noteworthy because the major benefit of the partnership […]

What You Need to Know about Planning

I get a lot of grief from friends and family because I am what you might call a “planner” when it comes to my weekends, holidays and other special events. This can clash with my friends who prefer to go with the flow. But I want to know what to expect and ensure it has […]

Pinterest’s New Measurement Tool: What it Means for Public Relations

Pinterest has increased its presence as a tool for businesses with the recent release of business Pinterest pages. On March 12 this year, the site announced it would continue to build on this trend with the introduction of Pinterest Web Analytics. This valuable new tool will allow anyone with a verified website to see how […]

The State of the News Media 2013

This week, the Pew Research Center’s Project for Excellence in Journalism released its annual State of the News Media report. Not surprisingly, the findings were dismal for some traditional news outlets. Local TV ratings across the country saw a steep decline, losing 6.6 percent of their audience over the previous year. Readership at local newspapers […]

Five Crisis Communication Tips for Businesses: Lessons from Carnival Triumph

By now, you’ve likely heard about the Carnival Triumph debacle: In early February, the Carnival Triumph cruise ship was on day three of a four-day outing when a fire broke out in the engine room and the ship lost power, leaving passengers and crew members stranded on the stalled ship in the Gulf of Mexico. […]

How to Measure PR Impact

Does it make sense to measure impact? This was the subject of a recent article in Harvard Business Review.  The article shares the stories of three organizations – Acumen Fund, Robin Hood Foundation, and Millennium Challenge Corporation – aiming to make a major impact on the lives of individuals, including reducing cases of malaria and […]