PR for Mobile Apps
Driving awareness, word of mouth and downloads for new mobile phone apps is no small endeavor. The number of mobile app innovations have exploded since Apple’s release of the iPhone, as evidenced by the more than 500,000 apps ready to be downloaded at Apple’s online App Store. This infiltration of mobile phone apps had the […]
The Lowdown on Bylines: Four Rules of Thumb
One of our favorite projects to work on for clients here at Communiqué PR is landing byline articles. Byline articles elevate thought leadership by highlighting content experts, and they also help our clients put themselves in a reporter’s shoes. Over the past few months, Communiqué PR has helped our clients garner coverage through byline articles. […]
Working Yourself Out of a Job – The Right Way
We never want to lose a client. However, there is at least one situation in which losing a client is cause for celebration. At Communiqué PR we focus on helping our clients leverage PR in order to achieve their business objectives. Sometimes those business objectives involve selling the company, and by successfully positioning a company for […]
Looking to Spice up a Presentation? Try Prezi!
Here at Communiqué PR, we are enthusiastic about staying on top of current ”tools of the trade” that enhance communication. That’s why the new cloud-based presentation software, Prezi, caught our eye. Since learning about the tool, I have noticed multiple presentations in the format, and have even seen LinkedIn profiles boasting to be “Prezi experts.” […]
Is This News?
A common challenge in PR is working with clients to determine if their story is newsworthy. News organizations are often bombarded with pitches and press releases that have no hope of seeing print. As PR professionals it is our job to work with our clients to determine what the news elements are. For example, a […]
Five Best Practices Surrounding Messaging Workshops
Earlier this week, we facilitated a two-hour messaging workshop for a new Communiqué PR technology client. The goal was to discuss the company’s mission and vision, as well as hone in on its value proposition and distill that information into several compelling key messages. The messaging workshop was a big success and it got me […]
Considering a Career in PR? Six Traits PR Firms Look for in New Hires
The flowers are blooming and the days are getting longer, and that can only mean one thing: college graduation and summer internships are right around the corner. For students studying communications, public relations is a great field in which to work, but there are some things you should keep in mind when it comes to […]
Honda’s Pinterest Campaign Encourages Pinners to “Take a Break”
In just a matter of two years since its beta launch in March 2010, Pinterest has become one of the top ranking social networking sites today. Just last month, Experian Hitwise reported Pinterest is the third largest social network in the U.S., surpassing LinkedIn. As consumers continue to flock to the site in droves, so […]
Ground Rules for Harnessing the Power of Pinterest
Earlier this year, we wrote about the rise of Pinterest and its potential for benefitting businesses. We discussed its ability to help businesses drive traffic to their sites, provide a platform for deeper customer engagement, and showcase new products and services in unique ways. Since then, as we predicted, Pinterest has grown like wildfire. In […]
The Lost Art of Conversation
When I was growing up, my parents were professionals dedicated to building their careers; however, when they came home they were no longer directly connected to the office through technology. Their passion for their work translated then into discussions during and after dinner. These conversations were interactive and inclusive of everyone at the table. My […]