The New York Times Makes a Bold Move to Increase Reader Engagement

Last week, The New York Times announced that the publication was making a change to its reader comment policy. Perhaps the most significant change is that the new policy will give readers the ability to become a “trusted commenter,” by allowing them to bypass the moderating process and post comments on the website at will. According […]

Tips on How to Maintain Control of Your Media Interview

Last month, an NFL player with the New York Jets made the headlines, but unfortunately it wasn’t in the sports section of the Sunday newspaper. Instead, Jets cornerback Darrelle Revis’ heated argument, and abrupt ending, to an interview with New York City radio host Mike Francesa made headlines on countless sports blogs and PR industry […]

Using Video to Communicate to the Masses

With today’s expansive digital media landscape, information is published and consumed faster than ever before. In order to capture the attention and mindshare of your key target audiences, it has become even more important to utilize rich, multimedia assets to accompany your traditional press materials. And while the infographic has become increasingly popular to convey […]

Five Tips for Pitching the Media During the Holidays

For non-retailers, business slows down during the holidays as offices close and people take vacations. For the media, however, news never stops. Reporters are on a never-ending hunt for news even during the holidays. To strengthen your media relationships and garner some media attention for your company or clients during the holidays, we suggest these […]

“Good is the Enemy of Great”

Recently I revisited Jim Collins’ book “Good to Great.” The book focuses on why some companies are able to attain extraordinary results while others are not. Collins and his team of researchers identified “good-to-great” companies (i.e. companies that leap from good results to great results and sustained those results for at least fifteen years), as […]

Captivating Copy: How to Make Your Writing Pop

There are some topics that are easy to write about, the words flow naturally, provide depth and result in compelling content.  And then there are other topics that present more of a challenge and the interesting aspects are harder to extract.  So just how do you extract those gems that will make the difference between […]

Seattle Startup Playmark, Scores Big with NFL Players Partnership

Playmark, a Seattle-based startup, recently signed an exclusive partnership with the NFL Players Association (NFLPA) to bring businesses and entrepreneurs unprecedented access to the official rights to NFL players. This innovative and unique partnership makes it possible for thousands of app and game developers, independent artists, agencies and businesses of all sizes to gain immediate […]

The CEO’s Vital Role in Public Relations

If you are the CEO of a company large or small, you undoubtedly are busy thinking about myriad issues ranging from customer satisfaction, trends surrounding revenue growth, and alignment of resources, to recruiting, innovation, establishing direction and external changes, to name a few. In the midst of all of this, it is easy to forget […]

Ten Proofreading Tips to Avoid Embarrassing Errors

We’re all human and very rarely does anyone produce an article, press release, internal communication plan or any other form of written work free of errors right out of the gate. This is why the review process is critical. At CPR, we make it a best practice to have other team members review important materials […]

Building Online Communities: Lessons from Seattle Children’s

Last week I had the opportunity to hear Jennifer Seymour, director of content strategy and integration with Seattle Children’s Hospital, and Cory Badger, vice president of corporate and strategic business development with Regence Blue Shield, speak over lunch at the Puget Sound American Marketing Association Healthcare Special Interest Group (SIG). Both presentations were informative. Since […]