Apple iTunes Rocks the Digital Music Industry
Today Apple officially launched its new three-tiered pricing system for its iTunes digital music store and eliminated the “one price fits all” model. Back in January, the company announced it would implement a new variable pricing structure in which songs would be offered at one of three pricing tiers: 69 cents, 99 cents and $1.29. […]
The Best of CTIA 2009
Another CTIA has come and gone, and despite the low attendance (presumably due to the economy), below is some interesting news that we believe came out of the show. The tone of the show was set by keynote addresses from executives at T-Mobile, Clearwire and RIM who all stressed the importance of continued growth through […]
What You Should Know Before Pitching Broadcast
Broadcast media have rules and preferences for pitches that, when followed, can make the difference between placing a story and having your pitch sent to the recycle bin. Before pitching broadcast media, it’s important to do your homework and know the answers to these questions: Who is the appropriate producer to pitch given the subject […]
Internal vs. External PR Roles
The overarching goal of a public relations team is to provide strategic support for a company and its products and ensure the highest quality of communications to foster a positive public perception of the company. When organizing a PR team, there are many factors to consider. There is no right or wrong organizational structure for […]
The Joke Press Release – Is it Appropriate for April Fools’ Day?
A few years ago one of our clients approached us about developing and distributing an April Fools’ Day “joke” press release. Clearly there are pros and cons to these types of announcements. A successful joke press release can garner significant attention and build dramatic awareness for a company. However, a joke release in poor taste […]
Position for Acquisition – How PR Can Be the Key to the Right Deal
Many industry experts predict that the merger and acquisition market (M&A) is going to turn around later this year. This theory was outlined in several recent articles including one by TechFlash’s John Cook, “When will the high-tech M&A bottom feeders emerge?” and another from IDG News’s Marc Ferranti “Wall Street Beat: M&A, Oracle Stress the […]
Tecplot 360 Helps Scientists Better Understand Flow Separation
Tecplot, Inc., one of Communiqué PR’s newest clients, recently helped scientists from MIT shed light on a century-old mystery surrounding flow separation. After reading this study, I was intrigued to learn more about flow separation and how Tecplot’s solution helped scientists better understand this complex phenomenon. Flow separation occurs when the air traveling over a […]
Digital’s Role on Public Relations
Given the current economic conditions and the demise of many print publications, conversations are increasingly taking place online through networks and platforms such as Twitter and Facebook. We recently wrote a blog post about the power of Twitter and the impact of Facebook on companies like Coca-Cola. There’s no doubt social media is a hot […]
Measuring Media Relations Takes a Multifaceted Approach
Measuring the impact and results of a media relations campaign is critical to the long-term success of an organization. Evaluating a campaign provides valuable insight that can help an organization evolve by answering questions such as: Were the strategies executed successful? Were our marketing and PR dollars used wisely? Did we meet our objectives? To […]
Business Lessons From Emerging Markets
We are in many ways living in unprecedented times. As banks and major companies crumble and the economy worsens, there seem to be increasingly fewer historical examples on which to base our current policies. But as Martin S. Roth and Richard Ettenson point out in a March 23 Wall Street Journal article, there is an […]