The Power of MSNBC.com
Recent data from Nielson Online reveals MSNBC.com attracts more unique visitors than both Yahoo! News and CNN.com (http://www.msnbc.msn.com/id/28268304/). With more than 41.8 million unique visitors in November alone, MSNBC.com is a powerful online outlet to target when looking to reach a broad consumer audience. Given this outlet’s significant reach and credibility with consumers, there is […]
The Mossberg Influence
Walt Mossberg is a very influential figure in the technology industry. In August 2004, David Brown, anchor of Marketplace stated, “Mossberg is both feared and respected by makers of computers and other digital gadgetry.” His rock-star status in the tech industry has prompted companies to want to get in front of him and win his […]
Communiqué PR – the Best of 2008
As 2008 comes to an end, we want to reflect on the highlights for the firm and our clients from this past year. It’s been a fantastic year filled with several client successes as well as personal successes. Despite the recent economic downturn, we have much to be thankful for and celebrate. Throughout the year, […]
Big Canvas Changes Social Networking Landscape With Visual Conversations
Social networking – there’s no doubt it’s here to stay. According to Wikipedia, social networking is defined as the building of online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. The rise of popular social networking sites such as Facebook, Flickr, MySpace and […]
Big Fish Games Unveils Mystery Case Files: Return to Ravenhearst
On Nov. 26, Big Fish Games launched Mystery Case Files: Return to Ravenhearst, the highly anticipated fifth title in the blockbuster hidden object-adventure Mystery Case Files series. The series, which started in 2005 with Mystery Case Files: Huntsville, is the number one brand in the casual games industry and has sold more than 2.5 million […]
What’s Good for PR Can Be Good for the Planet
What’s Good for PR Can Be Good for the PlanetIn 2006, Sony Pictures Home Entertainment released a documentary film titled, “Who Killed the Electric Car?” The film examined the creation and demise of General Motors’ EVI electric car in the 1990s, blaming the auto and oil industries. In response, General Motors claimed a lack of […]
Measuring the Value of PR
PRWeek recently published an article about the importance of measuring the return on investment (ROI) of PR initiatives. According to Seth Duncan, a research manager at Context Analytics, “in a challenging economy, it is likely many PR pros will see increasing pressure to show their value to their organizations’ bottom line.”Measuring the financial value of […]
Best Practices for Securing Accurate Stories
According to Dan Gillmor, former columnist with the San Jose Mercury News, the four pillars of journalism include thoroughness, accuracy, fairness and transparency. Understanding a journalist’s creed can help us identify best practices for working with them. Accuracy is a shared goal between journalists and PR professionals. As we think about how we can help […]
Thought Leadership – What Is It and Why Is It So Important?
As newspapers and magazines continue to cut jobs, it is becoming increasingly difficult for small-to-mid sized companies to compete with larger organizations to garner media attention. So how can a company position itself as a valuable asset and tool for journalists while building trust, credibility and brand awareness with its customers? By becoming an industry […]
Magazines Continue to Shift Its Focus Toward the Internet
A recent article in PRWeek reports that several of the industry’s top publishing houses have recently reduced their budgets and workforce. One prominent company that is scaling down is Rodale, publisher of Men’s Health, Prevention, and Runner’s World, Time Inc. owner of Time, Sports Illustrated, and Fortune and Condé Nast whose titles include Vogue and […]