My Experience of Starting a “Boss” Company in College
The past six months have been nothing short of a rollercoaster for me. Along with my regular class schedule and internship, I started a company through the Entrepreneurship Minor at the University of Washington. That’s right – I started a company as a college senior! How many college students do you know that have this […]
Grief at Work
We’re seldom prepared when death touches our lives. We often feel blindsided and left in a daze, wondering how to move forward. Yet, like clockwork Monday comes, and we’re expected to be at the office. Sometimes that Monday is a few months away, sometimes it’s a few weeks and sometimes Monday is the very next […]
Announcement Recap: Spaceflight Industries Signs Definitive Agreement to Sell the Launch Business
On Feb. 11, 2020, our long-time client Spaceflight Industries, the parent company of Spaceflight and BlackSky, announced the signing of a definite agreement to sell Spaceflight, Inc., the company’s rideshare launch business. Mitsui & Co., Ltd., in partnership with Yamasa, Co., plans to acquire the launch company to expand its portfolio and enter the space […]
Contextualizing the News
On a recent long walk I decided to listen to the January 31 episode of The Daily, in which host Michael Barbaro interviewed Dean Baquet, the executive editor of The New York Times. Their discussion focused on The Time’s coverage of the 2016 presidential campaign and how articles leading up to the election contextualized the […]
How Hiking in Patagonia Reinforced the Value of a Few Best Practices
I recently returned from a two-week hiking adventure in Patagonia – a bucket-list trip to celebrate a milestone birthday. While truly a vacation adventure, the amazing experience reinforced the importance of some business best practices. Establish Shared Expectations When planning a project or activity, establishing clear, shared expectations reduces confusion and ensures everyone is aligned […]
Evaluating Video Marketing in 2020
Video has become an increasingly popular tool for organizations looking to improve their marketing and sales campaigns. In the past three years, the number of organizations leveraging video tools has increased by 24 percent, demonstrating a steady growth of adoption. According to an infographic from Depositphotos, 80 percent of marketers say leveraging video has helped […]
Acumatica Summit 2020 Deemed the Best Yet
Acumatica, the world’s fastest-growing cloud ERP company, opened its 2020 Summit to record-breaking attendance in Las Vegas last week with more than 2,500 customer, partner, media and analyst participants. Following multi-platinum icon Lizzo’s New Year’s Eve show at The Chelsea concert venue at The Cosmopolitan, Acumatica CEO Jon Roskill packed the same venue for the […]
No Two Blogs Alike: Analyzing Live Blog Coverage of Coronavirus News
The recent Wuhan coronavirus outbreak in China has left many people on edge about public health and glued to their TVs, tablets and smartphones for constant updates on the management of the new respiratory virus. There is always fear and intrigue around illnesses that the public hasn’t seen before. As the number of reported cases […]
Sweet Victory: Key Takeaways From a Fan-Favorite Marketing Campaign
Last year, I had the opportunity to fly to New York City and meet with industry professionals on the cutting edge of PR. One of our stops was to Weber Shandwick. During my visit at the firm, I heard from Chris Kooluris, who shared several campaigns he’d worked on over the years spanning from VitaminWater’s […]
Three Tips for Maintaining Long-lasting Client Relationships
I recently came across an article in Harvard Business Review titled, “The Loyalty Economy,” in which the author describes the importance of customer value and explains why customer loyalty is in the best interest of shareholders and management. It’s well known that maintaining a healthy, loyal customer base is significantly less costly and time-intensive than […]