Aligning Your Business’ Marketing Strategy to the Instagram Algorithm in 2019
With over 1 billion users, Instagram can be an invaluable resource for businesses to create brand awareness and share more creative, visual content. Today, creating a compelling brand story is the focus of many digital marketers. Fortunately, Instagram offers a vast array of business tools created to enhance marketing strategies and engage customers. With dynamic […]
Crisis Management: What PR Professionals Can Learn From the Capital One Data Breach
The moment of crisis – for better or worse, we’ve all been there. It’s dreadful, it’s mortifying and it can significantly impact the reputation of an individual or brand. It’s a moment that no one ever wants to deal with. Yet, it’s in times of crisis when anyone – be it an individual, business or […]
The Danger of Aiming for Perfection
I recently came across an article in The New York Times that I thought would be helpful to those of us with a commitment to perfection. The article is titled, “It’s Never Going to Be Perfect, So Just Get It Done,” and focused on how challenging it is for perfectionists to get things accomplished, specifically […]
New to Corporate Social Media? Three Platforms to Consider for Social Management
Some 90 percent of brands use social media to increase brand awareness. However, 58 percent of those brands say measuring the effectiveness of social media efforts is challenging and only a small percentage (38 percent) measure social media ROI, according to Hootsuite’s Social Barometer 2018. The obstacles hindering success of corporate social media campaigns can […]
Communication Objectives: What 200 CEOs Have to Say About Growing Their Business
The USC Center for Public Relations secured input from these business leaders as well as more than 1,500 public relations professionals around the world to gather answers to numerous questions about where the industry is headed. The results were released earlier this year in its Annual Global Communications Report. This was the first time the […]
Timeless Tactics: Three Networking Tips to Help Build and Maintain Relationships
In a quickly changing business landscape, there is one timeless, but important, activity you shouldn’t lose sight of – networking. Whether you are stepping into a new career, or have made it to the top of your industry, networking can play a critical role in your professional life. Consider it a long-term investment than can […]
Guidelines for Spokespeople When Handling a Crisis
In 2007, when a major ice storm hit the East Coast, Jet Blue was forced to cancel 1,000 flights over five days. Customers were upset, and in the weeks that followed, thousands of articles scrutinizing how Jet Blue handled the crisis were published around the globe. So, how did the airline respond? To combat this […]
Email Etiquette in the Workplace
Entrepreneur published, “How to communicate effectively over emails at workplace.” The article states that, “Email is the most widely used tool in the workplace,” therefore making it imperative to use our emails to communicate well-written, clear and effective messages. A key focus of mine when starting at Communiquè was watching how my colleagues communicated by […]
Content Creation: The Importance of Reliable Sources
Oftentimes, public relations professionals assist with the creation of content. This may be in the form of writing or editing op-eds, articles, blog post or speeches. This content may have varying purposes, but it is important that claims we make are trustworthy and credible. It is equally important to realize that everyday we are vigorously […]
Spaceflight and BlackSky ‘Make it Rain’ With Successful Rocket Lab Launch
On June 28, 2019, our clients, Spaceflight and BlackSky, participated in the successful launch of a Rocket Lab Electron that launched from Launch Complex 1 at the southern tip of the Mahia Peninsula, on the east coast of New Zealand’s North Island. As a nod to the rainy weather at both the location of Spaceflight’s […]